Perinteiset mediakanavat menettävät suosiotaan suuren yleisön huomion kohdentuessa lisääntyvissä määrin verkkoon ja sen lukuisiin tapahtuma-areenoihin. Mediakustantajien ja yleisön lisäksi muutos vaikuttaa myös mediassa ...
As sponsored content is gaining ground globally, the boundaries between strategic communication, advertising and journalism are blurring. As sponsored content becomes more common, it raises novel ethical concerns that no ...
Sports sponsorship is an umbilical cord that ensures supply of essential resources for sports to ensure its sustenance and development. Corporate sponsors provide the greatest resources in sponsorships. Sponsorship is a ...
Sport sponsorships can help a brand achieve commercial objectives such as direct sales, or brand awareness. International sporting events are being hosted by nations with a “bribery-friendly” business culture. The nexus ...
