How can sport sponsors comply with international corruption laws?

Abstract

Sport sponsorships can help a brand achieve commercial objectives such as direct sales, or brand awareness. International sporting events are being hosted by nations with a “bribery-friendly” business culture. The nexus between anticorruption laws and these “bribery-friendly” business cultures create a tension for sport sponsors. Violations of applicable anticorruption laws may lead to significant fines, criminal sanctions and negative publicity. It is imperative that sport sponsors know and comply with these laws. This chapter aims to discuss bribery law, identify potential red flags that may indicate violations, and offer recommendations for legal compliance.