Showing items with similar title or keywords.

• Sponsored content credibility : an integrative analysis 

  Lehto, Markus (2015)

  Perinteiset mediakanavat menettävät suosiotaan suuren yleisön huomion kohdentuessa lisääntyvissä määrin verkkoon ja sen lukuisiin tapahtuma-areenoihin. Mediakustantajien ja yleisön lisäksi muutos vaikuttaa myös mediassa ...

• Transparency for Sponsored Content : Analysing Codes of Ethics in Public Relations, Marketing, Advertising and Journalism 

  Ikonen, Pasi; Luoma-aho, Vilma; Bowen, Shannon A. (Routledge, 2017)

  As sponsored content is gaining ground globally, the boundaries between strategic communication, advertising and journalism are blurring. As sponsored content becomes more common, it raises novel ethical concerns that no ...

• Media muuttuu ja muuttaa 

  Salokangas, Raimo (Suomen Historiallinen Seura, 2014)

• Sports sponsorship in Nigeria : why are corporate sponsors involved and are they deriving value? 

  Iserhienrhien, Agbonlaho (2013)

  Sports sponsorship is an umbilical cord that ensures supply of essential resources for sports to ensure its sustenance and development. Corporate sponsors provide the greatest resources in sponsorships. Sponsorship is a ...

• How can sport sponsors comply with international corruption laws? 

  Dodds, Mark (Routledge, 2018)

  Sport sponsorships can help a brand achieve commercial objectives such as direct sales, or brand awareness. International sporting events are being hosted by nations with a “bribery-friendly” business culture. The nexus ...