Greenwashing and Social Media : An Examination of Consumer Responses on Twitter

Salimi, Mitra; Tuscolano, Francesco; Niininen, Outi; Uusitalo, Outi

dc.contributor.author	Salimi, Mitra
dc.contributor.author	Tuscolano, Francesco
dc.contributor.author	Niininen, Outi
dc.contributor.author	Uusitalo, Outi
dc.date.accessioned	2024-10-15T11:11:02Z
dc.date.available	2024-10-15T11:11:02Z
dc.date.issued	2024
dc.identifier.citation	Salimi, M., Tuscolano, F., Niininen, O., & Uusitalo, O. (2024). Greenwashing and Social Media : An Examination of Consumer Responses on Twitter. In <i>2024 Academy of Marketing Science® Conference – Annual : Marketing and AI : Shaping the Future Together : Abstracts</i>. Academy of Marketing Science. <a href="https://www.ams-web.org/s/AMS-AC-2024-Proceedings-Abstract-with-Front-Matter-and-Table-of-Contents.pdf" target="_blank">https://www.ams-web.org/s/AMS-AC-2024-Proceedings-Abstract-with-Front-Matter-and-Table-of-Contents.pdf</a>
dc.identifier.other	CONVID_243499470
dc.identifier.uri	https://jyx.jyu.fi/handle/123456789/97438
dc.format.mimetype	application/pdf
dc.language.iso	eng
dc.publisher	Academy of Marketing Science
dc.relation.ispartof	2024 Academy of Marketing Science® Conference – Annual : Marketing and AI : Shaping the Future Together : Abstracts
dc.relation.uri	https://www.ams-web.org/s/AMS-AC-2024-Proceedings-Abstract-with-Front-Matter-and-Table-of-Contents.pdf
dc.rights	In Copyright
dc.subject.other	Greenwashing
dc.subject.other	social media
dc.subject.other	marketplace sentiments
dc.subject.other	sustainability
dc.subject.other	consumer behavior
dc.title	Greenwashing and Social Media : An Examination of Consumer Responses on Twitter
dc.type	conferenceObject
dc.identifier.urn	URN:NBN:fi:jyu-202410156305
dc.contributor.laitos	Kauppakorkeakoulu	fi
dc.contributor.laitos	School of Business and Economics	en
dc.type.uri	http://purl.org/coar/resource_type/c_c94f
dc.type.coar	http://purl.org/coar/resource_type/c_c94f
dc.description.reviewstatus	nonPeerReviewed
dc.type.version	acceptedVersion
dc.rights.copyright	© Academy of Marketing Science
dc.rights.accesslevel	openAccess
dc.relation.conference	Academy of Marketing Science Annual Conference
dc.subject.yso	viherpesu
dc.subject.yso	sosiaalinen media
dc.subject.yso	kuluttajakäyttäytyminen
dc.subject.yso	Twitter
dc.subject.yso	ekologinen kestävyys
dc.format.content	fulltext
jyx.subject.uri	http://www.yso.fi/onto/yso/p39914
jyx.subject.uri	http://www.yso.fi/onto/yso/p20774
jyx.subject.uri	http://www.yso.fi/onto/yso/p8576
jyx.subject.uri	http://www.yso.fi/onto/yso/p24097
jyx.subject.uri	http://www.yso.fi/onto/yso/p21004
dc.rights.url	https://rightsstatements.org/page/InC/1.0/
dc.type.okm	O1

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Greenwashing and Social Media : An Examination of Consumer Responses on Twitter

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