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Greenwashing and Social Media : An Examination of Consumer Responses on Twitter

dc.contributor.authorSalimi, Mitra
dc.contributor.authorTuscolano, Francesco
dc.contributor.authorNiininen, Outi
dc.contributor.authorUusitalo, Outi
dc.date.accessioned2024-10-15T11:11:02Z
dc.date.available2024-10-15T11:11:02Z
dc.date.issued2024
dc.identifier.citationSalimi, M., Tuscolano, F., Niininen, O., & Uusitalo, O. (2024). Greenwashing and Social Media : An Examination of Consumer Responses on Twitter. In <i>2024 Academy of Marketing Science® Conference – Annual : Marketing and AI : Shaping the Future Together : Abstracts</i>. Academy of Marketing Science. <a href="https://www.ams-web.org/s/AMS-AC-2024-Proceedings-Abstract-with-Front-Matter-and-Table-of-Contents.pdf" target="_blank">https://www.ams-web.org/s/AMS-AC-2024-Proceedings-Abstract-with-Front-Matter-and-Table-of-Contents.pdf</a>
dc.identifier.otherCONVID_243499470
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/97438
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherAcademy of Marketing Science
dc.relation.ispartof2024 Academy of Marketing Science® Conference – Annual : Marketing and AI : Shaping the Future Together : Abstracts
dc.relation.urihttps://www.ams-web.org/s/AMS-AC-2024-Proceedings-Abstract-with-Front-Matter-and-Table-of-Contents.pdf
dc.rightsIn Copyright
dc.subject.otherGreenwashing
dc.subject.othersocial media
dc.subject.othermarketplace sentiments
dc.subject.othersustainability
dc.subject.otherconsumer behavior
dc.titleGreenwashing and Social Media : An Examination of Consumer Responses on Twitter
dc.typeconferenceObject
dc.identifier.urnURN:NBN:fi:jyu-202410156305
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosSchool of Business and Economicsen
dc.type.urihttp://purl.org/coar/resource_type/c_c94f
dc.type.coarhttp://purl.org/coar/resource_type/c_c94f
dc.description.reviewstatusnonPeerReviewed
dc.type.versionacceptedVersion
dc.rights.copyright© Academy of Marketing Science
dc.rights.accesslevelopenAccess
dc.relation.conferenceAcademy of Marketing Science Annual Conference
dc.subject.ysoviherpesu
dc.subject.ysososiaalinen media
dc.subject.ysokuluttajakäyttäytyminen
dc.subject.ysoTwitter
dc.subject.ysoekologinen kestävyys
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p39914
jyx.subject.urihttp://www.yso.fi/onto/yso/p20774
jyx.subject.urihttp://www.yso.fi/onto/yso/p8576
jyx.subject.urihttp://www.yso.fi/onto/yso/p24097
jyx.subject.urihttp://www.yso.fi/onto/yso/p21004
dc.rights.urlhttps://rightsstatements.org/page/InC/1.0/
dc.type.okmO1


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