To Forgive or Not? : Consumers’ Response to Brand Transgression
Salimi, M., Uusitalo, O., Niininen, O., & Munnukka, J. (2023). To Forgive or Not? : Consumers’ Response to Brand Transgression. In N. Umashankar, & M. Lisjak (Eds.), AMA Winter Academic Conference 2023 : Reconnecting and Reconceiving the Marketplace (pp. 579-583). American Marketing Association. AMA Educators Proceedings, 34. https://www.ama.org/wp-content/uploads/2023/04/2023-Winter-AMA-Proceedings-4.19-1.pdf
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AMA Educators ProceedingsDate
2023Discipline
Kestävä liiketoiminta ja talous (painoala)ResurssiviisausyhteisöDigitaalinen liiketoiminta ja talous (painoala)Digital marketing and CommunicationMarkkinointiSustainable BusinessSustainable Business and Economy (focus area)School of Resource WisdomDigital Business and Economy (focus area)Digital marketing and CommunicationMarketingSustainable BusinessCopyright
© American Marketing Association 2023
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American Marketing AssociationParent publication ISBN
978-1-7138-7190-3Conference
AMA winter educators' conferenceIs part of publication
AMA Winter Academic Conference 2023 : Reconnecting and Reconceiving the MarketplaceISSN Search the Publication Forum
1935-1712Keywords
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https://www.ama.org/wp-content/uploads/2023/04/2023-Winter-AMA-Proceedings-4.19-1.pdfPublication in research information system
https://converis.jyu.fi/converis/portal/detail/Publication/197249541
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