To Forgive or Not? : Consumers’ Response to Brand Transgression
| dc.contributor.author | Salimi, Mitra | |
| dc.contributor.author | Uusitalo, Outi | |
| dc.contributor.author | Niininen, Outi | |
| dc.contributor.author | Munnukka, Juha | |
| dc.contributor.editor | Umashankar, Nita | |
| dc.contributor.editor | Lisjak, Monika | |
| dc.date.accessioned | 2024-02-29T05:38:31Z | |
| dc.date.available | 2024-02-29T05:38:31Z | |
| dc.date.issued | 2023 | |
| dc.identifier.citation | Salimi, M., Uusitalo, O., Niininen, O., & Munnukka, J. (2023). To Forgive or Not? : Consumers’ Response to Brand Transgression. In N. Umashankar, & M. Lisjak (Eds.), <i>AMA Winter Academic Conference 2023 : Reconnecting and Reconceiving the Marketplace</i> (pp. 579-583). American Marketing Association. AMA Educators Proceedings, 34. <a href="https://www.ama.org/wp-content/uploads/2023/04/2023-Winter-AMA-Proceedings-4.19-1.pdf" target="_blank">https://www.ama.org/wp-content/uploads/2023/04/2023-Winter-AMA-Proceedings-4.19-1.pdf</a> | |
| dc.identifier.other | CONVID_197249541 | |
| dc.identifier.uri | https://jyx.jyu.fi/handle/123456789/93741 | |
| dc.format.extent | 1455 | |
| dc.format.mimetype | application/pdf | |
| dc.language.iso | eng | |
| dc.publisher | American Marketing Association | |
| dc.relation.ispartof | AMA Winter Academic Conference 2023 : Reconnecting and Reconceiving the Marketplace | |
| dc.relation.ispartofseries | AMA Educators Proceedings | |
| dc.relation.uri | https://www.ama.org/wp-content/uploads/2023/04/2023-Winter-AMA-Proceedings-4.19-1.pdf | |
| dc.rights | In Copyright | |
| dc.title | To Forgive or Not? : Consumers’ Response to Brand Transgression | |
| dc.type | conferenceObject | |
| dc.identifier.urn | URN:NBN:fi:jyu-202402292213 | |
| dc.contributor.laitos | Kauppakorkeakoulu | fi |
| dc.contributor.laitos | School of Business and Economics | en |
| dc.contributor.oppiaine | Kestävä liiketoiminta ja talous (painoala) | fi |
| dc.contributor.oppiaine | Resurssiviisausyhteisö | fi |
| dc.contributor.oppiaine | Digitaalinen liiketoiminta ja talous (painoala) | fi |
| dc.contributor.oppiaine | Digital marketing and Communication | fi |
| dc.contributor.oppiaine | Markkinointi | fi |
| dc.contributor.oppiaine | Sustainable Business | fi |
| dc.contributor.oppiaine | Sustainable Business and Economy (focus area) | en |
| dc.contributor.oppiaine | School of Resource Wisdom | en |
| dc.contributor.oppiaine | Digital Business and Economy (focus area) | en |
| dc.contributor.oppiaine | Digital marketing and Communication | en |
| dc.contributor.oppiaine | Marketing | en |
| dc.contributor.oppiaine | Sustainable Business | en |
| dc.type.uri | http://purl.org/coar/resource_type/c_c94f | |
| dc.relation.isbn | 978-1-7138-7190-3 | |
| dc.type.coar | http://purl.org/coar/resource_type/c_c94f | |
| dc.description.reviewstatus | nonPeerReviewed | |
| dc.format.pagerange | 579-583 | |
| dc.relation.issn | 1935-1712 | |
| dc.type.version | acceptedVersion | |
| dc.rights.copyright | © American Marketing Association 2023 | |
| dc.rights.accesslevel | openAccess | fi |
| dc.relation.conference | AMA winter educators' conference | |
| dc.subject.yso | asiakassuhde | |
| dc.subject.yso | brändit | |
| dc.format.content | fulltext | |
| jyx.subject.uri | http://www.yso.fi/onto/yso/p4458 | |
| jyx.subject.uri | http://www.yso.fi/onto/yso/p23851 | |
| dc.rights.url | http://rightsstatements.org/page/InC/1.0/?language=en | |
| dc.type.okm | O1 |
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