Investigating the impact of rewarded customer engagement on loyalty program members, and whether it induces their engagement in brand’s Metaverse
Rauf, M., Li, X., & Karjaluoto, H. (2023). Investigating the impact of rewarded customer engagement on loyalty program members, and whether it induces their engagement in brand’s Metaverse. In 2023 Global Marketing Conference at Seoul (pp. 583). Global Alliance of Marketing and Management Associations. Global Marketing Conference Proceeding. https://doi.org/10.15444/GMC2023.07.02.02
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Global Marketing Conference ProceedingDate
2023Discipline
Digital marketing and CommunicationMarkkinointiDigitaalinen liiketoiminta ja talous (painoala)Digital marketing and CommunicationMarketingDigital Business and Economy (focus area)Copyright
© Global Alliance of Marketing and Management Associations 2023
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Global Alliance of Marketing and Management AssociationsConference
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2023 Global Marketing Conference at SeoulISSN Search the Publication Forum
1976-8699Keywords
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