Investigating the impact of rewarded customer engagement on loyalty program members, and whether it induces their engagement in brand’s Metaverse
| dc.contributor.author | Rauf, Muniba | |
| dc.contributor.author | Li, Xiaolin | |
| dc.contributor.author | Karjaluoto, Heikki | |
| dc.date.accessioned | 2023-12-13T06:25:26Z | |
| dc.date.available | 2023-12-13T06:25:26Z | |
| dc.date.issued | 2023 | |
| dc.identifier.citation | Rauf, M., Li, X., & Karjaluoto, H. (2023). Investigating the impact of rewarded customer engagement on loyalty program members, and whether it induces their engagement in brand’s Metaverse. In <i>2023 Global Marketing Conference at Seoul</i> (pp. 583). Global Alliance of Marketing and Management Associations. Global Marketing Conference Proceeding. <a href="https://doi.org/10.15444/GMC2023.07.02.02" target="_blank">https://doi.org/10.15444/GMC2023.07.02.02</a> | |
| dc.identifier.other | CONVID_194892081 | |
| dc.identifier.uri | https://jyx.jyu.fi/handle/123456789/92286 | |
| dc.format.extent | 1128 | |
| dc.format.mimetype | application/pdf | |
| dc.language.iso | eng | |
| dc.publisher | Global Alliance of Marketing and Management Associations | |
| dc.relation.ispartof | 2023 Global Marketing Conference at Seoul | |
| dc.relation.ispartofseries | Global Marketing Conference Proceeding | |
| dc.rights | In Copyright | |
| dc.subject.other | Metaverse | |
| dc.subject.other | Rewarded customer engagement | |
| dc.subject.other | Loyalty programs | |
| dc.subject.other | Customer loyalty | |
| dc.title | Investigating the impact of rewarded customer engagement on loyalty program members, and whether it induces their engagement in brand’s Metaverse | |
| dc.type | conferenceObject | |
| dc.identifier.urn | URN:NBN:fi:jyu-202312138277 | |
| dc.contributor.laitos | Kauppakorkeakoulu | fi |
| dc.contributor.laitos | Informaatioteknologian tiedekunta | fi |
| dc.contributor.laitos | School of Business and Economics | en |
| dc.contributor.laitos | Faculty of Information Technology | en |
| dc.contributor.oppiaine | Digital marketing and Communication | fi |
| dc.contributor.oppiaine | Markkinointi | fi |
| dc.contributor.oppiaine | Digitaalinen liiketoiminta ja talous (painoala) | fi |
| dc.contributor.oppiaine | Digital marketing and Communication | en |
| dc.contributor.oppiaine | Marketing | en |
| dc.contributor.oppiaine | Digital Business and Economy (focus area) | en |
| dc.type.uri | http://purl.org/coar/resource_type/c_c94f | |
| dc.type.coar | http://purl.org/coar/resource_type/c_c94f | |
| dc.description.reviewstatus | nonPeerReviewed | |
| dc.format.pagerange | 583 | |
| dc.relation.issn | 1976-8699 | |
| dc.type.version | publishedVersion | |
| dc.rights.copyright | © Global Alliance of Marketing and Management Associations 2023 | |
| dc.rights.accesslevel | openAccess | fi |
| dc.relation.conference | Global Marketing Conference | |
| dc.subject.yso | sitouttaminen | |
| dc.subject.yso | virtuaaliympäristö | |
| dc.subject.yso | asiakasuskollisuus | |
| dc.subject.yso | asiakkuudenhallinta | |
| dc.subject.yso | kanta-asiakkaat | |
| dc.format.content | fulltext | |
| jyx.subject.uri | http://www.yso.fi/onto/yso/p19420 | |
| jyx.subject.uri | http://www.yso.fi/onto/yso/p24778 | |
| jyx.subject.uri | http://www.yso.fi/onto/yso/p7218 | |
| jyx.subject.uri | http://www.yso.fi/onto/yso/p8530 | |
| jyx.subject.uri | http://www.yso.fi/onto/yso/p3293 | |
| dc.rights.url | http://rightsstatements.org/page/InC/1.0/?language=en | |
| dc.relation.doi | 10.15444/GMC2023.07.02.02 | |
| dc.type.okm | O1 |
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