Conclusions
| dc.contributor.author | Niininen, Outi | |
| dc.contributor.editor | Niininen, Outi | |
| dc.date.accessioned | 2022-12-19T07:05:32Z | |
| dc.date.available | 2022-12-19T07:05:32Z | |
| dc.date.issued | 2022 | |
| dc.identifier.citation | Niininen, O. (2022). Conclusions. In O. Niininen (Ed.), <i>Contemporary Issues in Digital Marketing</i> (pp. 176-182). Routledge. <a href="https://doi.org/10.4324/9781003093909-21" target="_blank">https://doi.org/10.4324/9781003093909-21</a> | |
| dc.identifier.other | CONVID_101692542 | |
| dc.identifier.uri | https://jyx.jyu.fi/handle/123456789/84464 | |
| dc.description.abstract | The five sections of this book covered some key trends evident in the Digital Marketing (DM) and Communication field: Data analytics and measurement, Digital transformation and innovations in marketing, Customer experience and (the merging of digital and physical) servicescapes, Ethics and privacy in digital marketing, and Future for digital marketing communications and Conclusions relevant to DM. | en |
| dc.format.extent | 188 | |
| dc.format.mimetype | application/pdf | |
| dc.language.iso | eng | |
| dc.publisher | Routledge | |
| dc.relation.ispartof | Contemporary Issues in Digital Marketing | |
| dc.rights | CC BY-NC-ND 4.0 | |
| dc.title | Conclusions | |
| dc.type | bookPart | |
| dc.identifier.urn | URN:NBN:fi:jyu-202212195719 | |
| dc.contributor.laitos | Kauppakorkeakoulu | fi |
| dc.contributor.laitos | School of Business and Economics | en |
| dc.contributor.oppiaine | Basic or discovery scholarship | fi |
| dc.contributor.oppiaine | Digital marketing and Communication | fi |
| dc.contributor.oppiaine | Digitaalinen liiketoiminta ja talous (painoala) | fi |
| dc.contributor.oppiaine | Basic or discovery scholarship | en |
| dc.contributor.oppiaine | Digital marketing and Communication | en |
| dc.contributor.oppiaine | Digital Business and Economy (focus area) | en |
| dc.type.uri | http://purl.org/eprint/type/BookItem | |
| dc.relation.isbn | 978-0-367-55533-7 | |
| dc.type.coar | http://purl.org/coar/resource_type/c_3248 | |
| dc.description.reviewstatus | nonPeerReviewed | |
| dc.format.pagerange | 176-182 | |
| dc.type.version | publishedVersion | |
| dc.rights.copyright | © Authors, 2022 | |
| dc.rights.accesslevel | openAccess | fi |
| dc.subject.yso | markkinointi | |
| dc.subject.yso | digitaalinen markkinointi | |
| dc.format.content | fulltext | |
| jyx.subject.uri | http://www.yso.fi/onto/yso/p5878 | |
| jyx.subject.uri | http://www.yso.fi/onto/yso/p23942 | |
| dc.rights.url | https://creativecommons.org/licenses/by-nc-nd/4.0/ | |
| dc.relation.doi | 10.4324/9781003093909-21 | |
| dc.type.okm | B2 |
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