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The Effects of General and Mobile Online Shopping Skilfulness and Multichannel Self-Efficacy on Consumer Showrooming Behaviour

dc.contributor.authorMakkonen, Markus
dc.contributor.authorNyrhinen, Jussi
dc.contributor.authorFrank, Lauri
dc.contributor.authorKarjaluoto, Heikki
dc.contributor.editorPucihar, Andreja
dc.contributor.editorKljajić Borštnar, Mirjana
dc.contributor.editorBons, Roger
dc.contributor.editorSheombar, Anand
dc.contributor.editorOngena, Guido
dc.contributor.editorVidmar, Doroteja
dc.date.accessioned2022-09-23T08:51:28Z
dc.date.available2022-09-23T08:51:28Z
dc.date.issued2022
dc.identifier.citationMakkonen, M., Nyrhinen, J., Frank, L., & Karjaluoto, H. (2022). The Effects of General and Mobile Online Shopping Skilfulness and Multichannel Self-Efficacy on Consumer Showrooming Behaviour . In A. Pucihar, M. Kljajić Borštnar, R. Bons, A. Sheombar, G. Ongena, & D. Vidmar (Eds.), <i>35th Bled eConference : Digital Restructuring and Human (Re)action</i> (pp. 479-494). University of Maribor. <a href="https://doi.org/10.18690/um.fov.4.2022.30" target="_blank">https://doi.org/10.18690/um.fov.4.2022.30</a>
dc.identifier.otherCONVID_156665919
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/83314
dc.description.abstractAlthough showrooming behaviour is a characteristic aspect of modern omnichannel retailing, our understanding of its antecedents remains limited. In this study, we aim to address this gap in prior research by examining how showrooming behaviour is affected by three different kinds of perceived consumer capabilities: general online shopping skilfulness, mobile online shopping skilfulness, and multichannel self-efficacy. The examination is done by utilising data from 1,024 Finnish consumers, which was collected with an online survey in 2021 and is analysed with structural equation modelling (SEM). In summary, we find mobile online shopping skilfulness to have a strong positive effect on showrooming behaviour, the total effect of general online shopping skilfulness to be statistically not significant, and the effect of multichannel self-efficacy to be negative. In addition, we find several interesting gender and age differences. We conclude the paper with a detailed discussion of the findings from both theoretical and practical perspectives.en
dc.format.extent824
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherUniversity of Maribor
dc.relation.ispartof35th Bled eConference : Digital Restructuring and Human (Re)action
dc.relation.urihttps://press.um.si/index.php/ump/catalog/view/691/927/2341-1
dc.rightsCC BY 4.0
dc.subject.othergeneral online shopping skilfulness
dc.subject.othermobile online shopping skilfulness
dc.subject.othermultichannel self-efficacy
dc.subject.othershowrooming behaviour
dc.subject.othergender and age difference
dc.titleThe Effects of General and Mobile Online Shopping Skilfulness and Multichannel Self-Efficacy on Consumer Showrooming Behaviour
dc.typeconference paper
dc.identifier.urnURN:NBN:fi:jyu-202209234653
dc.contributor.laitosInformaatioteknologian tiedekuntafi
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosYhteiskuntatieteiden ja filosofian laitosfi
dc.contributor.laitosFaculty of Information Technologyen
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.laitosDepartment of Social Sciences and Philosophyen
dc.contributor.oppiaineDigital marketing and Communicationfi
dc.contributor.oppiaineSustainable Businessfi
dc.contributor.oppiaineDigitaalinen liiketoiminta ja talous (painoala)fi
dc.contributor.oppiaineMarkkinointifi
dc.contributor.oppiaineValue Creation for Cyber-Physical Systems and Servicesfi
dc.contributor.oppiaineKestävä liiketoiminta ja talous (painoala)fi
dc.contributor.oppiaineTietojärjestelmätiedefi
dc.contributor.oppiaineBasic or discovery scholarshipfi
dc.contributor.oppiaineDigital marketing and Communicationen
dc.contributor.oppiaineSustainable Businessen
dc.contributor.oppiaineDigital Business and Economy (focus area)en
dc.contributor.oppiaineMarketingen
dc.contributor.oppiaineValue Creation for Cyber-Physical Systems and Servicesen
dc.contributor.oppiaineSustainable Business and Economy (focus area)en
dc.contributor.oppiaineInformation Systems Scienceen
dc.contributor.oppiaineBasic or discovery scholarshipen
dc.type.urihttp://purl.org/eprint/type/ConferencePaper
dc.relation.isbn978-961-286-616-7
dc.type.coarhttp://purl.org/coar/resource_type/c_5794
dc.description.reviewstatuspeerReviewed
dc.format.pagerange479-494
dc.type.versionpublishedVersion
dc.rights.copyright© 2022 University of Maribor
dc.rights.accesslevelopenAccessfi
dc.type.publicationconferenceObject
dc.relation.conferenceBled eConference
dc.subject.ysoverkkokauppa
dc.subject.ysokuluttajakäyttäytyminen
dc.subject.ysosukupuoli
dc.subject.ysomobiilikauppa
dc.subject.ysomonikanavaisuus
dc.subject.ysomyymälät
dc.subject.ysoostaminen
dc.subject.ysoikä
dc.subject.ysodigitaaliset taidot
dc.subject.ysoitseluottamus
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p9457
jyx.subject.urihttp://www.yso.fi/onto/yso/p8576
jyx.subject.urihttp://www.yso.fi/onto/yso/p5291
jyx.subject.urihttp://www.yso.fi/onto/yso/p29598
jyx.subject.urihttp://www.yso.fi/onto/yso/p23342
jyx.subject.urihttp://www.yso.fi/onto/yso/p1132
jyx.subject.urihttp://www.yso.fi/onto/yso/p10366
jyx.subject.urihttp://www.yso.fi/onto/yso/p1229
jyx.subject.urihttp://www.yso.fi/onto/yso/p39598
jyx.subject.urihttp://www.yso.fi/onto/yso/p265
dc.rights.urlhttps://creativecommons.org/licenses/by/4.0/
dc.relation.doi10.18690/um.fov.4.2022.30
dc.type.okmA4


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