The Effects of Consumer Demographics and Payment Method Preference on Product Return Frequency and Reasons in Online Shopping
Makkonen, M., Frank, L., & Kemppainen, T. (2021). The Effects of Consumer Demographics and Payment Method Preference on Product Return Frequency and Reasons in Online Shopping. In A. Pucihar, M. Kljajic Borstnar, R. Bons, H. Cripps, A. Sheombar, & D. Vidmar (Eds.), 34th Bled eConference : Digital Support from Crisis to Progressive Change (pp. 567-580). University of Maribor. https://doi.org/10.18690/978-961-286-385-9.2
Toimittajat
Päivämäärä
2021Oppiaine
TietojärjestelmätiedeSustainable BusinessMarkkinointiKestävä liiketoiminta ja talous (painoala)Basic or discovery scholarshipInformation Systems ScienceSustainable BusinessMarketingSustainable Business and Economy (focus area)Basic or discovery scholarshipTekijänoikeudet
©Authors, 2021
In online shopping, product returns are very common. In order to reduce them, one must first understand who are making them and why are they being made. In this study, we aim to address these questions by examining product return behaviour from a consumer-centric rather than the more traditional product-centric, retailer-centric, and order-centric perspectives. More specifically, we focus on the effects of four demographic characteristics of consumers (i.e., gender, age, education, and income) as well as their payment method preference on their product return frequency and product return reasons. As the data, we use the responses from 560 Finnish online consumers, which were collected with an online survey and are analysed both quantitatively and qualitatively. We find gender, age, payment method preference, and average online shopping frequency to affect average product return frequency, whereas product return reasons were found to be affected by only gender and average product return frequency.
...
Julkaisija
University of MariborEmojulkaisun ISBN
978-961-286-385-9Konferenssi
Bled eConferenceKuuluu julkaisuun
34th Bled eConference : Digital Support from Crisis to Progressive ChangeAsiasanat
Alkuperäislähde
https://press.um.si/index.php/ump/catalog/view/581/744/1568-1Julkaisu tutkimustietojärjestelmässä
https://converis.jyu.fi/converis/portal/detail/Publication/98888278
Metadata
Näytä kaikki kuvailutiedotKokoelmat
- Informaatioteknologian tiedekunta [2297]
- Kauppakorkeakoulu [1367]
Lisenssi
Samankaltainen aineisto
Näytetään aineistoja, joilla on samankaltainen nimeke tai asiasanat.
-
The usage intention of online payment methods and the effects of willingness to pay, pain of paying and perceived ownership
Jakupovic, Elvira (2018)Työn tavoitteena oli tutkia kuluttajan maksumenetelmän valintaan vaikuttavia tekijöitä sekä näiden valintojen vaikutusta kuluttajakäyttäytymiseen. Aikaisemmat tutkimukset ovat pääsääntöisesti keskittyneet perinteisiin ... -
Examining Consumers’ Usage Intention of Contactless Payment Systems
Karjaluoto, Heikki; Shaikh, Aijaz A.; Leppäniemi, Matti; Luomala, Roope (Emerald, 2019)Purpose: This study develops and tests a conceptual model that combines the modified Unified Theory of Acceptance and Use of Technology (UTAUT2) with a consumer brand engagement model to predict consumers’ usage intentions ... -
The Effects of General and Mobile Online Shopping Skilfulness and Multichannel Self-Efficacy on Consumer Showrooming Behaviour
Makkonen, Markus; Nyrhinen, Jussi; Frank, Lauri; Karjaluoto, Heikki (University of Maribor, 2022)Although showrooming behaviour is a characteristic aspect of modern omnichannel retailing, our understanding of its antecedents remains limited. In this study, we aim to address this gap in prior research by examining how ... -
The Drivers of Showrooming Behavior : A Meta-Analysis
Holkkola, Matilda; Tyrväinen, Olli; Makkonen, Markus; Karjaluoto, Heikki; Kemppainen, Tiina; Paananen, Tiina; Frank, Lauri (University of Maribor Press, 2024)Showrooming behavior refers to consumer behavior where consumers first physically evaluate products in offline channels and then compare the potential purchases in online channels. Although the drivers of showrooming ... -
Online antecedents for young consumers’ impulse buying behavior
Nyrhinen, Jussi; Sirola, Anu; Koskelainen, Tiina; Munnukka, Juha; Wilska, Terhi-Anna (Elsevier, 2024)Acting on a sudden urge to purchase something without a prior intention or plan to do so and without considering its long-term effects is regarded as impulse buying behavior. The convenience and automatization of online ...
Ellei toisin mainittu, julkisesti saatavilla olevia JYX-metatietoja (poislukien tiivistelmät) saa vapaasti uudelleenkäyttää CC0-lisenssillä.