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dc.contributor.authorNykänen, Jussi
dc.contributor.authorTuunainen, Virpi K.
dc.contributor.authorTuunanen, Tuure
dc.contributor.authorNah, Fiona
dc.date.accessioned2022-01-26T07:05:00Z
dc.date.available2022-01-26T07:05:00Z
dc.date.issued2021
dc.identifier.citationNykänen, J., Tuunainen, V. K., Tuunanen, T., & Nah, F. (2021). Three Stages of Consumers’ Multi-Stage Dichotomic Switching Process : Pre-Switch, switch, and post-switch. <i>Scandinavian Journal of Information Systems</i>, <i>33</i>(1), Article 8. <a href="https://aisel.aisnet.org/sjis/vol33/iss1/8/" target="_blank">https://aisel.aisnet.org/sjis/vol33/iss1/8/</a>
dc.identifier.otherCONVID_104002083
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/79518
dc.description.abstractThis research examines why and how consumers switch their mobile phones. We propose a framework that is grounded on decision-making and motivational theories and draws on the findings from a multinational qualitative survey on consumers’ mobile phone switching process. We show that consumers’ pre-switching decisions are affected by push and pull factors, their mobile phone selections are based on utilitarian or hedonic values, and their justifications for switching are based on cognition or affect. Furthermore, we identify two archetypical routes (i.e., cognitive and affective routes) and three conjoint routes that explain the dichotomic switching processes in pre-switch, switch, and post-switch stages in which consumers rationalize their choices differently. Our study contributes to IS research by demonstrating how consumers’ reasons for initiating a switching process and selecting a replacement may differ based on an interplay of cognitive and affective elements within the process.en
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherIRIS Association
dc.relation.ispartofseriesScandinavian Journal of Information Systems
dc.relation.urihttps://aisel.aisnet.org/sjis/vol33/iss1/8/
dc.rightsIn Copyright
dc.subject.otherconsumer
dc.subject.othermobile phones
dc.subject.otherswitching process
dc.subject.othermulti-stage
dc.subject.otherdichotomic
dc.titleThree Stages of Consumers’ Multi-Stage Dichotomic Switching Process : Pre-Switch, switch, and post-switch
dc.typearticle
dc.identifier.urnURN:NBN:fi:jyu-202201261289
dc.contributor.laitosInformaatioteknologian tiedekuntafi
dc.contributor.laitosFaculty of Information Technologyen
dc.contributor.oppiaineValue Creation for Cyber-Physical Systems and Servicesfi
dc.contributor.oppiaineTietojärjestelmätiedefi
dc.contributor.oppiaineValue Creation for Cyber-Physical Systems and Servicesen
dc.contributor.oppiaineInformation Systems Scienceen
dc.type.urihttp://purl.org/eprint/type/JournalArticle
dc.description.reviewstatuspeerReviewed
dc.relation.issn0905-0167
dc.relation.numberinseries1
dc.relation.volume33
dc.type.versionpublishedVersion
dc.rights.copyright© 2021 Scandinavian Journal of Information Systems.
dc.rights.accesslevelopenAccessfi
dc.subject.ysokuluttajat
dc.subject.ysomatkapuhelimet
dc.subject.ysokognitiiviset prosessit
dc.subject.ysokuluttajakäyttäytyminen
dc.subject.ysopäätökset
dc.subject.ysoarvot (käsitykset)
dc.subject.ysoostopäätökset
dc.subject.ysovaihto
dc.subject.ysovalinta
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p1397
jyx.subject.urihttp://www.yso.fi/onto/yso/p4362
jyx.subject.urihttp://www.yso.fi/onto/yso/p5283
jyx.subject.urihttp://www.yso.fi/onto/yso/p8576
jyx.subject.urihttp://www.yso.fi/onto/yso/p2868
jyx.subject.urihttp://www.yso.fi/onto/yso/p1044
jyx.subject.urihttp://www.yso.fi/onto/yso/p28108
jyx.subject.urihttp://www.yso.fi/onto/yso/p3206
jyx.subject.urihttp://www.yso.fi/onto/yso/p6549
dc.rights.urlhttp://rightsstatements.org/page/InC/1.0/?language=en


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