Samankaltainen aineisto
Näytetään aineistoja, joilla on samankaltainen nimeke tai asiasanat.
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Hope You’re Not Totally Commercial! : Toward a Better Understanding of Advertising Recognition's Impact on Influencer Marketing Effectiveness
Sundermann, Gerrit; Munnukka, Juha (SAGE Publications, 2022)Social media influencers (SMIs) have become an effective channel for reaching targeted customers. The present study explores the influence process of advertising recognition on consumer responses in the SMI marketing ... -
Representations of “female Asian look” in Advertising : Young Chinese Women’s Responses to Fashion and Beauty Advertisements Targeting Chinese Market
Rong, Haoyi (2020)This study was inspired by two advertisement series targeting the Chinese market, Dolce&Gabbana’s “Eating with chopsticks” campaign videos, and Zara’s makeup posters of a new released lipstick series. Having these two ... -
The portrayals of women in advertisements and their brand-related impacts: A study in Vietnam
Nguyen, Chuong (2020)The liberation movement in the 1960s seeking equal rights, opportunities and freedom for women initiated the interests in gender stereotypes in advertising. Since then, the pursuit of gender equality for women in different ... -
Consumers' attitudes toward mobile advertising : a rhetorical approach
Andersson, Sanna (2015)Mobile advertising adoption has not been as rapid as it could have been, even though the techniques for its full exploitation have existed for years. Understanding consumers’ attitudes toward the phenomenon is crucial in ... -
Pelaajien suhtautuminen pelinsisäiseen mainontaan
Saranen, Jesse (2022)Videopelien suosio kasvaa jatkuvasti, ja pelaajakunta on monimuotoistunut huomattavasti pelaajien ikä- ja sukupuolijakaumien tasoittuessa. Tämä on tehnyt videopeleistä potentiaalisen mainoskanavan laajan ja monipuolisen ...
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