Showing items with similar title or keywords.

• Theorizing expectations as enablers of intangible assets in public relations : normative, predictive, and destructive 

  Olkkonen, Laura; Luoma-aho, Vilma (Sage Publications Ltd., 2019)

  Expectations intersect with many areas of public relations, yet conceptual and theoretical understandings of expectations have not been strong in public relations research. In fact, expectations are often discussed at a ...

• The European School of Public Relations : Origins, Main Traits, and Theoretical Contributions 

  Valentini, Chiara; Luoma-aho, Vilma (Routledge, 2023)

  Though European theorizing about public relations is as diverse and multifaceted as the continent’s 44 countries, this chapter proposes that certain common theoretical underpinnings of a “European school” can be identified ...

• Psychology of physical activity : a 30-year reflection on correlates, barriers, and theory 

  Biddle, Stuart J. H.; Gorely, Trish; Faulkner, Guy; Mutrie, Nanette (Taylor & Francis, 2023)

  Over a 30-year period, we have authored five versions of the textbook Psychology of Physical Activity. This provides us with more than three decades of experience to reflect on the field of the psychology of physical ...

• Public relations and expectation theory : Introducing Relationship Expectation Theory (RET) for public relations 

  Olkkonen, Laura; Luoma-aho, Vilma (Mouton De Gruyter, 2021)

• Advertising theories and practice : experiences of Finnish practitioners 

  Brandt, Kia (2017)

  Tämän tutkimuksen tarkoituksena on tarjota syvällisempää ymmärrystä suomalaisten mainonnan alan ammattilaisten ajatuksista ja kokemuksista mainonna suhteen. Mainonta on ollut hyvin yleinen tutkimusaihe akateemisesti, ...