Public relations and expectation theory : Introducing Relationship Expectation Theory (RET) for public relations
Olkkonen, L., & Luoma-aho, V. (2021). Public relations and expectation theory : Introducing Relationship Expectation Theory (RET) for public relations. In C. Valentini (Ed.), Public Relations (pp. 541-562). Mouton De Gruyter. Handbooks of Communication Science, 27. https://doi.org/10.1515/9783110554250-028
Published inHandbooks of Communication Science
DisciplineBasic or discovery scholarshipDigitaalinen liiketoiminta ja talous (painoala)Viestinnän johtaminenDigital marketing and CommunicationBasic or discovery scholarshipDigital Business and Economy (focus area)Corporate CommunicationDigital marketing and Communication
© 2021 Walter de Gruyter GmbH, Berlin/Boston
PublisherMouton De Gruyter
Parent publication ISBN978-3-11-055229-4
Is part of publicationPublic Relations
Publication in research information system
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