dc.contributor.author | Haapio, Hannele | |
dc.contributor.author | Mero, Joel | |
dc.contributor.author | Karjaluoto, Heikki | |
dc.contributor.author | Shaikh, Aijaz A. | |
dc.date.accessioned | 2021-06-01T09:05:02Z | |
dc.date.available | 2021-06-01T09:05:02Z | |
dc.date.issued | 2021 | |
dc.identifier.citation | Haapio, H., Mero, J., Karjaluoto, H., & Shaikh, A. A. (2021). Implications of the COVID-19 pandemic on market orientation in retail banking. <i>Journal of Financial Services Marketing</i>, <i>26</i>(4), 205-214. <a href="https://doi.org/10.1057/s41264-021-00099-9" target="_blank">https://doi.org/10.1057/s41264-021-00099-9</a> | |
dc.identifier.other | CONVID_89767882 | |
dc.identifier.uri | https://jyx.jyu.fi/handle/123456789/76122 | |
dc.description.abstract | This qualitative study examines the implications of the COVID-19 pandemic on the implementation of market orientation (MO) in the context of retail banking. The findings show that MO was significantly reflected in the behaviors of banks upon encountering the COVID-19 situation, with the banks increasing their MO in response to the crisis. This study finds subcategories based on the empirical data that explain the implementation of MO in more detail. Overall, the findings provide valuable conceptual and managerial insights into the modus operandi of banks during a crisis and offer new best practices for the banking industry. | en |
dc.format.mimetype | application/pdf | |
dc.language.iso | eng | |
dc.publisher | Springer Science and Business Media LLC | |
dc.relation.ispartofseries | Journal of Financial Services Marketing | |
dc.rights | CC BY 4.0 | |
dc.subject.other | COVID-19 | |
dc.subject.other | retail banking | |
dc.subject.other | market orientation | |
dc.subject.other | digital banking | |
dc.title | Implications of the COVID-19 pandemic on market orientation in retail banking | |
dc.type | article | |
dc.identifier.urn | URN:NBN:fi:jyu-202106013363 | |
dc.contributor.laitos | Kauppakorkeakoulu | fi |
dc.contributor.laitos | School of Business and Economics | en |
dc.contributor.oppiaine | Digitaalinen liiketoiminta ja talous (painoala) | fi |
dc.contributor.oppiaine | Digital marketing and Communication | fi |
dc.contributor.oppiaine | Markkinointi | fi |
dc.contributor.oppiaine | Basic or discovery scholarship | fi |
dc.contributor.oppiaine | Hyvinvoinnin tutkimuksen yhteisö | fi |
dc.contributor.oppiaine | Työn ja johtamisen muuttuminen digitaalisessa ajassa | fi |
dc.contributor.oppiaine | Digital Business and Economy (focus area) | en |
dc.contributor.oppiaine | Digital marketing and Communication | en |
dc.contributor.oppiaine | Marketing | en |
dc.contributor.oppiaine | Basic or discovery scholarship | en |
dc.contributor.oppiaine | School of Wellbeing | en |
dc.contributor.oppiaine | Emergent work in the digital era | en |
dc.type.uri | http://purl.org/eprint/type/JournalArticle | |
dc.type.coar | http://purl.org/coar/resource_type/c_2df8fbb1 | |
dc.description.reviewstatus | peerReviewed | |
dc.format.pagerange | 205-214 | |
dc.relation.issn | 1363-0539 | |
dc.relation.numberinseries | 4 | |
dc.relation.volume | 26 | |
dc.type.version | publishedVersion | |
dc.rights.copyright | © The Author(s) 2021 | |
dc.rights.accesslevel | openAccess | fi |
dc.subject.yso | taloudellinen tila | |
dc.subject.yso | verkkopalvelut | |
dc.subject.yso | pankkipalvelut | |
dc.subject.yso | pankkiala | |
dc.subject.yso | COVID-19 | |
dc.subject.yso | sopeutuminen | |
dc.subject.yso | kriisit | |
dc.subject.yso | pankit | |
dc.format.content | fulltext | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p4583 | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p6624 | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p3010 | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p15487 | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p38829 | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p6137 | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p6173 | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p1099 | |
dc.rights.url | https://creativecommons.org/licenses/by/4.0/ | |
dc.relation.doi | 10.1057/s41264-021-00099-9 | |
jyx.fundinginformation | Open access funding provided by University of Jyväskylä (JYU). | |
dc.type.okm | A1 | |