Implications of the COVID-19 pandemic on market orientation in retail banking
Haapio, H., Mero, J., Karjaluoto, H., & Shaikh, A. A. (2021). Implications of the COVID-19 pandemic on market orientation in retail banking. Journal of Financial Services Marketing, 26(4), 205-214. https://doi.org/10.1057/s41264-021-00099-9
Julkaistu sarjassa
Journal of Financial Services MarketingPäivämäärä
2021Oppiaine
Digitaalinen liiketoiminta ja talous (painoala)Digital marketing and CommunicationMarkkinointiBasic or discovery scholarshipHyvinvoinnin tutkimuksen yhteisöTyön ja johtamisen muuttuminen digitaalisessa ajassaDigital Business and Economy (focus area)Digital marketing and CommunicationMarketingBasic or discovery scholarshipSchool of WellbeingEmergent work in the digital eraTekijänoikeudet
© The Author(s) 2021
This qualitative study examines the implications of the COVID-19 pandemic on the implementation of market orientation (MO) in the context of retail banking. The findings show that MO was significantly reflected in the behaviors of banks upon encountering the COVID-19 situation, with the banks increasing their MO in response to the crisis. This study finds subcategories based on the empirical data that explain the implementation of MO in more detail. Overall, the findings provide valuable conceptual and managerial insights into the modus operandi of banks during a crisis and offer new best practices for the banking industry.
Julkaisija
Springer Science and Business Media LLCISSN Hae Julkaisufoorumista
1363-0539Asiasanat
Julkaisu tutkimustietojärjestelmässä
https://converis.jyu.fi/converis/portal/detail/Publication/89767882
Metadata
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Lisätietoja rahoituksesta
Open access funding provided by University of Jyväskylä (JYU).Lisenssi
Ellei muuten mainita, aineiston lisenssi on CC BY 4.0