Students’ Interpretations of a Persuasive Multimodal Video About Vaccines
Kiili, C., Smith, B. E., Räikkönen, E., & Marttunen, M. (2021). Students’ Interpretations of a Persuasive Multimodal Video About Vaccines. Journal of Literacy Research, 53(2), 196-218. https://doi.org/10.1177/1086296x211009296
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Journal of Literacy ResearchDate
2021Copyright
© 2021 the Authors
The present study investigated students’ (N = 404) interpretations of the main message and use of modes in a persuasive multimodal video on vaccines. It also examined whether students’ topic knowledge, language arts grades, and self-identified gender were associated with their interpretations. Students analyzed a YouTube video in which two entertainers demonstrated the importance of vaccinating children. Students’ interpretations of the usefulness of vaccines varied in terms of quality of reasoning, which was associated with students’ topic knowledge. Notably, many students’ interpretations of the use of modes were incomplete, or they did not even mention certain modes in their response. The results suggest that students should be explicitly taught how to interpret different modes and their uses for argumentative purposes.
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SAGE PublicationsISSN Search the Publication Forum
1086-296XKeywords
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https://converis.jyu.fi/converis/portal/detail/Publication/68777452
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Research Council of FinlandFunding program(s)
Academy Project, AoFAdditional information about funding
This work was supported by the Academy of Finland under Grant Number 285817.License
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