The stigma of feminism : disclosures and silences regarding female disadvantage in the video game industry in US and Finnish media stories
Kivijärvi, M., & Sintonen, T. (2021). The stigma of feminism : disclosures and silences regarding female disadvantage in the video game industry in US and Finnish media stories. Feminist Media Studies, Early online. https://doi.org/10.1080/14680777.2021.1878546
Published in
Feminist Media StudiesDate
2021Discipline
Responsible Management, Learning, Digitalization & StrategyOrganisational Ethics, Leadership and HRMVastuullinen liiketoiminta (painoala)JohtaminenBasic or discovery scholarshipResponsible Management, Learning, Digitalization & StrategyOrganisational Ethics, Leadership and HRMResponsible Business (focus area)Management and LeadershipBasic or discovery scholarshipCopyright
© 2021 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group
This article examines how the issue of gender, particularly women’s (under)representation in the video game industry, is framed in US and Finnish media. Building on the notion of stigma surrounding feminism, the article examines discourse practices as acts of managing the image of feminism. The findings illustrate five stigma management strategies that offer the possibility of maintaining socially accepted ways of discussing gender inequality and portraying women in mainstream media. Using critical discourse analysis, the paper addresses how the use of these stigma management strategies connects with different contemporary feminisms. The strategies used and their ideological backgrounds vary between the two cultural contexts. This article contributes to the understanding of the ongoing discussions between postfeminism and neoliberal feminism in contemporary society and organizations by demonstrating how the expression of feminist ideas is managed in different cultural contexts.
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RoutledgeISSN Search the Publication Forum
1468-0777Keywords
Publication in research information system
https://converis.jyu.fi/converis/portal/detail/Publication/47834868
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- Kauppakorkeakoulu [945]
Related funder(s)
Academy of FinlandFunding program(s)
Postdoctoral Researcher, AoF
Additional information about funding
This work was supported by the Academy of Finland [315220]; Foundation for Economic Education, Finland [8-4222].License
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