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dc.contributor.authorKemell, Kai-Kristian
dc.contributor.authorFeshchenko, Polina
dc.contributor.authorHimmanen, Joonas
dc.contributor.authorHossain, Abrar
dc.contributor.authorJameel, Furqan
dc.contributor.authorPuca, Raffaele Luigi
dc.contributor.authorVitikainen, Teemu
dc.contributor.authorKultanen, Joni
dc.contributor.authorRisku, Juhani
dc.contributor.authorImpiö, Johannes
dc.contributor.authorSorvisto, Anssi
dc.contributor.authorAbrahamsson, Pekka
dc.contributor.editorSmolander, Kari
dc.contributor.editorGrünbacher, Paul
dc.contributor.editorHyrynsalmi, Sami
dc.contributor.editorJansen, Slinger
dc.date.accessioned2019-12-11T09:13:30Z
dc.date.available2019-12-11T09:13:30Z
dc.date.issued2019
dc.identifier.citationKemell, K.-K., Feshchenko, P., Himmanen, J., Hossain, A., Jameel, F., Puca, R. L., Vitikainen, T., Kultanen, J., Risku, J., Impiö, J., Sorvisto, A., & Abrahamsson, P. (2019). Software startup education : gamifying growth hacking. In K. Smolander, P. Grünbacher, S. Hyrynsalmi, & S. Jansen (Eds.), <i>IWSiB 2019 : Proceedings of the 2nd ACM SIGSOFT International Workshop on Software-Intensive Business : Start-ups, Platforms, and Ecosystems</i> (pp. 25-30). ACM. <a href="https://doi.org/10.1145/3340481.3342734" target="_blank">https://doi.org/10.1145/3340481.3342734</a>
dc.identifier.otherCONVID_32271462
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/66722
dc.description.abstractStartups seek to create highly scalable business models. For startups, growth is thus vital. Growth hacking is a marketing strategy advocated by various startup practitioner experts. It focuses on using low cost practices while utilizing existing platforms in creative ways to gain more users for the service. Though topics related to growth hacking such as marketing on a general level have been extensively studied in the past, growth hacking as a practitioner-born topic has not seen much interest among the academia. To both spark interest in growth hacking, and to facilitate teaching growth hacking in the academia, we present two board games intended to serve as an engaging introduction to growth hacking for students.en
dc.format.extent59
dc.format.mimetypeapplication/pdf
dc.languageeng
dc.language.isoeng
dc.publisherACM
dc.relation.ispartofIWSiB 2019 : Proceedings of the 2nd ACM SIGSOFT International Workshop on Software-Intensive Business : Start-ups, Platforms, and Ecosystems
dc.rightsIn Copyright
dc.subject.othersoftware
dc.subject.otherstartup
dc.subject.othereducation
dc.subject.othergamifying
dc.subject.otherhacking
dc.titleSoftware startup education : gamifying growth hacking
dc.typeconferenceObject
dc.identifier.urnURN:NBN:fi:jyu-201912115188
dc.contributor.laitosInformaatioteknologian tiedekuntafi
dc.contributor.laitosFaculty of Information Technologyen
dc.contributor.oppiaineTietojärjestelmätiedefi
dc.contributor.oppiaineInformation Systems Scienceen
dc.type.urihttp://purl.org/eprint/type/ConferencePaper
dc.relation.isbn978-1-4503-6854-4
dc.type.coarhttp://purl.org/coar/resource_type/c_5794
dc.description.reviewstatuspeerReviewed
dc.format.pagerange25-30
dc.type.versionacceptedVersion
dc.rights.copyright© 2019 ACM
dc.rights.accesslevelopenAccessfi
dc.relation.conferenceACM SIGSOFT International Workshop on Software-intensive Business
dc.subject.ysopelillistäminen
dc.subject.ysokoulutus
dc.subject.ysomarkkinoinnin suunnittelu
dc.subject.ysoohjelmistoala
dc.subject.ysostartup-yritykset
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p27310
jyx.subject.urihttp://www.yso.fi/onto/yso/p84
jyx.subject.urihttp://www.yso.fi/onto/yso/p38264
jyx.subject.urihttp://www.yso.fi/onto/yso/p26250
jyx.subject.urihttp://www.yso.fi/onto/yso/p28114
dc.rights.urlhttp://rightsstatements.org/page/InC/1.0/?language=en
dc.relation.doi10.1145/3340481.3342734
dc.type.okmA4


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