Software startup education : gamifying growth hacking
Kemell, K.-K., Feshchenko, P., Himmanen, J., Hossain, A., Jameel, F., Puca, R. L., Vitikainen, T., Kultanen, J., Risku, J., Impiö, J., Sorvisto, A., & Abrahamsson, P. (2019). Software startup education : gamifying growth hacking. In K. Smolander, P. Grünbacher, S. Hyrynsalmi, & S. Jansen (Eds.), IWSiB 2019 : Proceedings of the 2nd ACM SIGSOFT International Workshop on Software-Intensive Business : Start-ups, Platforms, and Ecosystems (pp. 25-30). ACM. https://doi.org/10.1145/3340481.3342734
© 2019 ACM
Startups seek to create highly scalable business models. For startups, growth is thus vital. Growth hacking is a marketing strategy advocated by various startup practitioner experts. It focuses on using low cost practices while utilizing existing platforms in creative ways to gain more users for the service. Though topics related to growth hacking such as marketing on a general level have been extensively studied in the past, growth hacking as a practitioner-born topic has not seen much interest among the academia. To both spark interest in growth hacking, and to facilitate teaching growth hacking in the academia, we present two board games intended to serve as an engaging introduction to growth hacking for students.
Parent publication ISBN978-1-4503-6854-4
ConferenceACM SIGSOFT International Workshop on Software-intensive Business
Is part of publicationIWSiB 2019 : Proceedings of the 2nd ACM SIGSOFT International Workshop on Software-Intensive Business : Start-ups, Platforms, and Ecosystems
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Kemell, Kai-Kristian; Feshchenko, Polina; Himmanen, Joonas; Hossain, Abrar; Jameel, Furqan; Puca, Raffaele Luigi; Vitikainen, Teemu; Kultanen, Joni; Risku, Juhani; Impiö, Johannes; Sorvisto, Anssi; Abrahamsson, Pekka (Springer, 2020)Marketing is a vital activity for software startups as they seek high growth. A specific type of digital marketing, growth hacking, in particular has attracted a lot of attention in software startups. Growth hacking is ...
Kemell, Kai-Kristian; Nguyen-Duc, Anh; Wang, Xiaofeng; Risku, Juhani; Abrahamsson, Pekka (Springer, 2020)Software startups need to work in a systematic fashion just like mature organizations. However, existing software engineering methods and practices are not aimed at software startups. They do not account for the business ...
Nguyen-Duc, Anh; Kemell, Kai-Kristian; Abrahamsson, Pekka (Springer Science and Business Media LLC, 2021)Context: Software startups are an essential source of innovation and software-intensive products. The need to understand product development in startups and to provide relevant support are highlighted in software research. ...
Assyne, Nana; Wiafe, Isaac (Springer, 2019)Current literature suggests that engineering activities of software engineering and software startup engineering differ. Thus, there is the need to elicit competencies specific for software startup engineering. This paper ...
Kemell, Kai-Kristian; Ventilä, Eveliina; Kettunen, Petri; Mikkonen, Tommi (Springer, 2019)It is commonly claimed that the initial stages of any startup business are dominated by continuous, extended uncertainty, in an environment that has even been described as chaotic. Consequently, decisions are made in ...