The curse of agility : The Nokia Corporation and the loss of market dominance in mobile phones, 2003–2013
Lamberg, J.-A., Lubinaitè, S., Ojala, J., & Tikkanen, H. (2019). The curse of agility : The Nokia Corporation and the loss of market dominance in mobile phones, 2003–2013. Business History, Early online. doi:10.1080/00076791.2019.1593964
Published inBusiness History
DisciplineTaloushistoriaBasic or discovery scholarshipStrategia ja yrittäjyysEconomic HistoryBasic or discovery scholarshipStrategy and Entrepreneurship
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We investigate how and why the Nokia Corporation failed to develop a successful strategic response to the threats of Apple and Google in the smartphone business and instead worsened its situation through several badly timed decisions. We identify key choices in technology and organisational design that jointly constituted sufficient cause for the abandonment of the mobile phone business. By focusing on choices instead of attributes (e.g. fear or hubris), we make progress in strategic failure research and simultaneously emphasise the strength of oral history methods and the philosophy of history as fruitful starting points for such an inquiry.