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Drivers and outcomes of consumer engagement : Insights from mobile money usage in Ghana

dc.contributor.authorGlavee-Geo, Richard
dc.contributor.authorShaikh, Aijaz A.
dc.contributor.authorKarjaluoto, Heikki
dc.contributor.authorHinson, Robert Ebo
dc.date.accessioned2019-05-10T05:49:06Z
dc.date.available2019-05-10T05:49:06Z
dc.date.issued2020
dc.identifier.citationGlavee-Geo, R., Shaikh, A. A., Karjaluoto, H., & Hinson, R. E. (2020). Drivers and outcomes of consumer engagement : Insights from mobile money usage in Ghana. <i>International Journal of Bank Marketing</i>, <i>38</i>(1), 1-20. <a href="https://doi.org/10.1108/ijbm-01-2019-0007" target="_blank">https://doi.org/10.1108/ijbm-01-2019-0007</a>
dc.identifier.otherCONVID_30609927
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/63876
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherEmerald Publishing Limited
dc.relation.ispartofseriesInternational Journal of Bank Marketing
dc.rightsIn Copyright
dc.subject.othermobiilimaksaminen
dc.subject.otherGhana
dc.subject.othermobile money
dc.subject.otherconsumer engagement
dc.subject.othercontinuous usage
dc.subject.otherconsumer behavior
dc.titleDrivers and outcomes of consumer engagement : Insights from mobile money usage in Ghana
dc.typeresearch article
dc.identifier.urnURN:NBN:fi:jyu-201905082493
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.oppiaineBasic or discovery scholarshipfi
dc.contributor.oppiaineMarkkinointifi
dc.contributor.oppiaineBasic or discovery scholarshipen
dc.contributor.oppiaineMarketingen
dc.type.urihttp://purl.org/eprint/type/JournalArticle
dc.date.updated2019-05-08T09:15:10Z
dc.type.coarhttp://purl.org/coar/resource_type/c_2df8fbb1
dc.description.reviewstatuspeerReviewed
dc.format.pagerange1-20
dc.relation.issn0265-2323
dc.relation.numberinseries1
dc.relation.volume38
dc.type.versionacceptedVersion
dc.rights.copyright© Emerald Publishing Limited 2019
dc.rights.accesslevelopenAccessfi
dc.type.publicationarticle
dc.subject.ysomobiilipalvelut
dc.subject.ysomaksut
dc.subject.ysoraha
dc.subject.ysomobiilisovellukset
dc.subject.ysokuluttajakäyttäytyminen
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p22643
jyx.subject.urihttp://www.yso.fi/onto/yso/p1313
jyx.subject.urihttp://www.yso.fi/onto/yso/p3574
jyx.subject.urihttp://www.yso.fi/onto/yso/p27414
jyx.subject.urihttp://www.yso.fi/onto/yso/p8576
dc.rights.urlhttp://rightsstatements.org/page/InC/1.0/?language=en
dc.relation.doi10.1108/ijbm-01-2019-0007
dc.type.okmA1


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