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Drivers and outcomes of consumer engagement : Insights from mobile money usage in Ghana

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Glavee-Geo, R., Shaikh, A. A., Karjaluoto, H., & Hinson, R. E. (2020). Drivers and outcomes of consumer engagement : Insights from mobile money usage in Ghana. International Journal of Bank Marketing, 38(1), 1-20. https://doi.org/10.1108/ijbm-01-2019-0007
Published in
International Journal of Bank Marketing
Authors
Glavee-Geo, Richard |
Shaikh, Aijaz A. |
Karjaluoto, Heikki |
Hinson, Robert Ebo
Date
2020
Discipline
Basic or discovery scholarshipMarkkinointiBasic or discovery scholarshipMarketing
Copyright
© Emerald Publishing Limited 2019

 
Publisher
Emerald Publishing Limited
ISSN Search the Publication Forum
0265-2323
Keywords
DOI
https://doi.org/10.1108/ijbm-01-2019-0007
URI

http://urn.fi/URN:NBN:fi:jyu-201905082493

Publication in research information system

https://converis.jyu.fi/converis/portal/detail/Publication/30609927

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