dc.contributor.author | Shaikh, Aijaz A. | |
dc.contributor.editor | Martínez-López, Francisco J. | |
dc.contributor.editor | Gázquez-Abad, Juan Carlos | |
dc.contributor.editor | Roggeveen, Anne | |
dc.date.accessioned | 2019-05-08T09:09:53Z | |
dc.date.available | 2020-05-03T21:35:11Z | |
dc.date.issued | 2019 | |
dc.identifier.citation | Shaikh, A. A. (2019). Identifying Critical Determinants of ‘Digital Customer Services’ Usage : An Exploratory Study. In F. J. Martínez-López, J. C. Gázquez-Abad, & A. Roggeveen (Eds.), <i>NB&PL 2019: Advances in National Brand and Private Label Marketing, Sixth International Conference</i> (pp. 190-196). Springer. Springer Proceedings in Business and Economics. <a href="https://doi.org/10.1007/978-3-030-18911-2_24" target="_blank">https://doi.org/10.1007/978-3-030-18911-2_24</a> | |
dc.identifier.other | CONVID_30607376 | |
dc.identifier.other | TUTKAID_81338 | |
dc.identifier.uri | https://jyx.jyu.fi/handle/123456789/63828 | |
dc.description.abstract | Digital technology has reinvented retail business as well as commerce. This study aims to examine consumers’ perception and usage of digital customer services (DCS) and investigate three significant post-adoption and marketing consequences: simplicity, awareness, and usefulness. Using a purposeful sampling technique, 10 semi-structured, in-depth interviews were conducted with banking customers in Finland in January 2019. The research findings suggest that simplicity regarding DCS occupies a key position in their prolonged use, while awareness and usability are also important. This study offers some valuable theoretical and managerial implications and suggests an agenda for future research. | fi |
dc.format.extent | 206 | |
dc.format.mimetype | application/pdf | |
dc.language.iso | eng | |
dc.publisher | Springer | |
dc.relation.ispartof | NB&PL 2019: Advances in National Brand and Private Label Marketing, Sixth International Conference | |
dc.relation.ispartofseries | Springer Proceedings in Business and Economics | |
dc.rights | In Copyright | |
dc.subject.other | Suomi | |
dc.subject.other | digital customer services | |
dc.subject.other | awareness | |
dc.subject.other | Finland | |
dc.title | Identifying Critical Determinants of ‘Digital Customer Services’ Usage : An Exploratory Study | |
dc.type | conferenceObject | |
dc.identifier.urn | URN:NBN:fi:jyu-201905072419 | |
dc.contributor.laitos | Kauppakorkeakoulu | fi |
dc.contributor.laitos | School of Business and Economics | en |
dc.contributor.oppiaine | Basic or discovery scholarship | fi |
dc.contributor.oppiaine | Markkinointi | fi |
dc.contributor.oppiaine | Basic or discovery scholarship | en |
dc.contributor.oppiaine | Marketing | en |
dc.type.uri | http://purl.org/eprint/type/ConferencePaper | |
dc.date.updated | 2019-05-07T06:15:15Z | |
dc.relation.isbn | 978-3-030-18910-5 | |
dc.type.coar | http://purl.org/coar/resource_type/c_5794 | |
dc.description.reviewstatus | peerReviewed | |
dc.format.pagerange | 190-196 | |
dc.relation.issn | 2198-7246 | |
dc.type.version | acceptedVersion | |
dc.rights.copyright | © Springer Nature Switzerland AG 2019 | |
dc.rights.accesslevel | openAccess | fi |
dc.relation.conference | International Conference on Advances in National Brand and Private Label Marketing | |
dc.subject.yso | digitalisaatio | |
dc.subject.yso | tietoisuus | |
dc.subject.yso | asiakaspalvelu | |
dc.subject.yso | yksinkertaisuus | |
dc.subject.yso | käytettävyys | |
dc.subject.yso | hyödyllisyys | |
dc.format.content | fulltext | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p8692 | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p7672 | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p1379 | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p20770 | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p3785 | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p26377 | |
dc.rights.url | http://rightsstatements.org/page/InC/1.0/?language=en | |
dc.relation.doi | 10.1007/978-3-030-18911-2_24 | |
dc.type.okm | A4 | |