A Cross-Cultural Study of Smartphone Adoption in Uzbekistan and South Korea
Sanakulov, N., & Karjaluoto, H. (2018). A Cross-Cultural Study of Smartphone Adoption in Uzbekistan and South Korea. In S. Sarma (Ed.), Global Observations of the Influence of Culture on Consumer Buying Behavior (pp. 171-189). IGI Global. https://doi.org/10.4018/978-1-5225-2727-5.ch011
Date
2018Copyright
© 2018 IGI Global.
Smartphone technology has changed how mobile phones are perceived and used in daily life. In 2015,
global smartphone sales reached 1.4 billion units, representing an increase of 14.4 percent from 2014.
Despite this popularity, penetration rates vary significantly across countries, with a global median of
43%. The main purpose of this research is to examine smartphone adoption in Uzbekistan and South
Korea based on the Unified Theory of Acceptance and Use of Technology (UTAUT) and to categorize
constructs according to the Kano model. The findings indicate significant differences between South
Korea and Uzbekistan in terms of technology adoption as a whole and perception of UTAUT constructs.
Publisher
IGI GlobalParent publication ISBN
978-1-5225-2727-5Is part of publication
Global Observations of the Influence of Culture on Consumer Buying BehaviorPublication in research information system
https://converis.jyu.fi/converis/portal/detail/Publication/27125187
Metadata
Show full item recordCollections
- Kauppakorkeakoulu [1381]
License
Except where otherwise noted, this item's license is described as In Copyright