A Cross-Cultural Study of Smartphone Adoption in Uzbekistan and South Korea
Sanakulov, N., & Karjaluoto, H. (2019). A Cross-Cultural Study of Smartphone Adoption in Uzbekistan and South Korea. In Multigenerational Online Behavior and Media Use : Concepts, Methodologies, Tools, and Applications, 3 Volumes (pp. 944-962). IGI Global. https://doi.org/10.4018/978-1-5225-7909-0.ch051
Date
2019Copyright
© 2018 by IGI Global.
Smartphone technology has changed how mobile phones are perceived and used in daily life. In 2015,
global smartphone sales reached 1.4 billion units, representing an increase of 14.4 percent from 2014.
Despite this popularity, penetration rates vary significantly across countries, with a global median of
43%. The main purpose of this research is to examine smartphone adoption in Uzbekistan and South
Korea based on the Unified Theory of Acceptance and Use of Technology (UTAUT) and to categorize
constructs according to the Kano model. The findings indicate significant differences between South
Korea and Uzbekistan in terms of technology adoption as a whole and perception of UTAUT constructs.
Publisher
IGI GlobalParent publication ISBN
978-1-5225-7909-0Is part of publication
Multigenerational Online Behavior and Media Use : Concepts, Methodologies, Tools, and Applications, 3 VolumesPublication in research information system
https://converis.jyu.fi/converis/portal/detail/Publication/28845139
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