A Cross-Cultural Study of Smartphone Adoption in Uzbekistan and South Korea
Sanakulov, N., & Karjaluoto, H. (2018). A Cross-Cultural Study of Smartphone Adoption in Uzbekistan and South Korea. In S. Sarma (Ed.), Global Observations of the Influence of Culture on Consumer Buying Behavior (pp. 171-189). IGI Global. https://doi.org/10.4018/978-1-5225-2727-5.ch011
© 2018 IGI Global.
Smartphone technology has changed how mobile phones are perceived and used in daily life. In 2015, global smartphone sales reached 1.4 billion units, representing an increase of 14.4 percent from 2014. Despite this popularity, penetration rates vary significantly across countries, with a global median of 43%. The main purpose of this research is to examine smartphone adoption in Uzbekistan and South Korea based on the Unified Theory of Acceptance and Use of Technology (UTAUT) and to categorize constructs according to the Kano model. The findings indicate significant differences between South Korea and Uzbekistan in terms of technology adoption as a whole and perception of UTAUT constructs.
Parent publication ISBN978-1-5225-2727-5
Is part of publicationGlobal Observations of the Influence of Culture on Consumer Buying Behavior
Publication in research information system
MetadataShow full item record
- Kauppakorkeakoulu 
Showing items with similar title or keywords.
Sanakulov, Nodir; Karjaluoto, Heikki (IGI Global, 2019)Smartphone technology has changed how mobile phones are perceived and used in daily life. In 2015, global smartphone sales reached 1.4 billion units, representing an increase of 14.4 percent from 2014. Despite this ...
Sanakulov, Nodir; Karjaluoto, Heikki (Inderscience Publishers, 2017)Smartphone popularity is increasing due to the technological advances that mean manufacturers can make more sophisticated devices, and telecommunication companies can provide better connections. Gartner reported that 403 ...
MOBIlity assessment with modern TEChnology in older patients’ real-life by the General Practitioner : the MOBITEC-GP study protocol Münch, Mareike; Weibel, Robert; Sofios, Alexandros; Huang, Haosheng; Infanger, Denis; Portegijs, Erja; Giannouli, Eleftheria; Mundwiler, Jonas; Conrow, Lindsey; Rantanen, Taina; Schmidt-Trucksäss, Arno; Zeller, Andreas; Hinrichs, Timo (BioMed Central Ltd, 2019)Background Mobility limitations in older adults are associated with poor clinical outcomes including higher mortality and disability rates. A decline in mobility (including physical function and life-space) is detectable ...
Kannisto, Leo; Mattila, Petri (2017)Tämä on pro gradu -tutkielma aiheesta ”kuluttajien suhtautuminen mobiililaitteiden tietoturvauhkiin”. Tämä tutkimus pyrkii selvittämään kuluttajien suhtautumista mobiililaitteidensa tietoturvakysymyksiin – etenkin siihen, ...
Kari, Tuomas; Sell, Anna; Makkonen, Markus; Wallin, Stina; Walden, Pirkko; Carlsson, Christer; Frank, Lauri; Carlsson, Joanna (Springer, 2020)The ageing population is a growing priority area for policy makers and healthcare providers worldwide. Life expectancy is improving, but at the same time, insufficient physical activity threatens older age. Thus, an important ...