Näytä suppeat kuvailutiedot

dc.contributor.authorSormanen, Niina
dc.date.accessioned2019-01-22T10:07:14Z
dc.date.available2019-01-22T10:07:14Z
dc.date.issued2018
dc.identifier.citationSormanen, N. (2018). Business and News Media Perspectives on the Power of Social Media Publics : Case Finland. <i>Journal of Social Media in Society</i>, <i>7</i>(2), 141-163. <a href="http://www.thejsms.org/index.php/TSMRI/article/view/450" target="_blank">http://www.thejsms.org/index.php/TSMRI/article/view/450</a>
dc.identifier.otherCONVID_28856102
dc.identifier.otherTUTKAID_80293
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/62575
dc.description.abstractThe Internet, social media, and their varied online publics have affected the working processes of public relations (PR) practitioners and journalists. The digital era has enabled access for various online publics, both individuals and communities, to create, share and search information online and also potentially to increase their communicative power by using networks for influencing, challenging or holding businesses and news media accountable. This interview study investigated Finnish PR practitioners’ and journalists’ perceptions of the potential communicative power of individuals and communities operating on social media and the effects these publics’ online presence and activities have on the professionals’ working processes. The results reveal that despite increasing access to monitoring and joining online discussions, both professions show hesitancy in entering into dialogue with confrontational publics. The professionals have quite a positive stand towards easily classifiable individuals, such as bloggers, but fear more arbitrary individuals’ discussions online. Social media’s communities, such as boycott or lobby groups, present a cooperation potential but the professionals lack strategies to confront them. Overall, the communicative power of social media’s individuals and communities is clearly acknowledged and tied to their missions’ and/or issues’ topic, quantity of people involved, amplitude of discussion, media attention and good organization and professionalism of activities and communication. The study shows further need of research and definition of unclassified online publics and new strategies for both professions to confront them amidst the special communication culture of social media.fi
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherTarleton State University
dc.relation.ispartofseriesJournal of Social Media in Society
dc.relation.urihttp://www.thejsms.org/index.php/TSMRI/article/view/450
dc.rightsCC BY 3.0
dc.subject.otherPR practitioners
dc.subject.othercommunicative power
dc.subject.otheronline publics
dc.titleBusiness and News Media Perspectives on the Power of Social Media Publics : Case Finland
dc.typearticle
dc.identifier.urnURN:NBN:fi:jyu-201901161218
dc.contributor.laitosKieli- ja viestintätieteiden laitosfi
dc.contributor.laitosDepartment of Language and Communication Studiesen
dc.contributor.oppiaineJournalistiikkafi
dc.contributor.oppiaineJournalismen
dc.type.urihttp://purl.org/eprint/type/JournalArticle
dc.date.updated2019-01-16T16:15:10Z
dc.description.reviewstatuspeerReviewed
dc.format.pagerange141-163
dc.relation.issn2328-3599
dc.relation.numberinseries2
dc.relation.volume7
dc.type.versionpublishedVersion
dc.rights.copyright© Sormanen, 2018.
dc.rights.accesslevelopenAccessfi
dc.subject.ysojournalismi
dc.subject.ysoammattilaiset
dc.subject.ysokäsitykset
dc.subject.ysosuhdetoiminta
dc.subject.ysososiaalinen media
dc.subject.ysojulkinen keskustelu
dc.subject.ysovalta
dc.subject.ysotoimittajat (media)
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p1161
jyx.subject.urihttp://www.yso.fi/onto/yso/p10700
jyx.subject.urihttp://www.yso.fi/onto/yso/p6333
jyx.subject.urihttp://www.yso.fi/onto/yso/p14294
jyx.subject.urihttp://www.yso.fi/onto/yso/p20774
jyx.subject.urihttp://www.yso.fi/onto/yso/p8612
jyx.subject.urihttp://www.yso.fi/onto/yso/p2551
jyx.subject.urihttp://www.yso.fi/onto/yso/p1021
dc.rights.urlhttps://creativecommons.org/licenses/by/3.0/


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