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• The Role of Social Media Influencers in Public Health Communication : Case COVID-19 Pandemic 

  Pöyry, Essi; Reinikainen, Hanna; Luoma-Aho, Vilma (Routledge, 2022)

  During public health crises, public organizations face a variety of strategic communication challenges, and the outbreak of the COVID-19 pandemic in 2020 is an extreme example. In Finland, the Prime Minister’s Office ...

• When Social Media Influencers go Political : An Exploratory Analysis on the Emergence of Political Topics Among Finnish Influencers 

  Suuronen, Aleksi; Reinikainen, Hanna; Borchers, Nils S.; Strandberg, Kim (Routledge, 2022)

  Social media influencers are often understood as non-political actors who, due to the impact they exert on their followers’ purchase decisions and brand attitudes, play an important role in marketing and branding. In recent ...

• Crisis preparedness through co-operation between municipalities and non-governmental organizations 

  Rissanen, Maarit (2016)

  Julkissektorin toimijoiden kriisiviestintä ja kriisijohtaminen eroavat yksityisten toimijoiden vastaavasta viestinnästä, koska julkisen sektorin organisaatioilla on lakisääteinen velvollisuus pelastaa kansalaisia hädässä. ...

• A Relational Approach to How Media Engage With Their Audiences in Social Media 

  Badham, Mark; Mykkänen, Markus (Cogitatio, 2022)

  People are increasingly turning to social media for their news and for sharing and discussing news with others. Simultaneously, media organizations are becoming platform-dependent and posting short forms of their news on ...

• Consumers’ views on utilizing social media influencers in organization’s CSR communication 

  Korpiala, Ella (2022)

  Corporate social responsibility (CSR) has become a global norm to observe and there is an increasing interest in utilizing social media influencers (SMIs) in organization’s CSR communication. Further research on consumer ...