Business and News Media Perspectives on the Power of Social Media Publics : Case Finland
Sormanen, N. (2018). Business and News Media Perspectives on the Power of Social Media Publics : Case Finland. Journal of Social Media in Society, 7(2), 141-163. http://www.thejsms.org/index.php/TSMRI/article/view/450
Julkaistu sarjassa
Journal of Social Media in SocietyTekijät
Päivämäärä
2018Tekijänoikeudet
© Sormanen, 2018.
The Internet, social media, and their varied online publics have affected the working processes of public relations (PR) practitioners and journalists. The digital era has enabled access for various online publics, both individuals and communities, to create, share and search information online and also potentially to increase their communicative power by using networks for influencing, challenging or holding businesses and news media accountable. This interview study investigated Finnish PR practitioners’ and journalists’ perceptions of the potential communicative power of individuals and communities operating on social media and the effects these publics’ online presence and activities have on the professionals’ working processes. The results reveal that despite increasing access to monitoring and joining online discussions, both professions show hesitancy in entering into dialogue with confrontational publics. The professionals have quite a positive stand towards easily classifiable individuals, such as bloggers, but fear more arbitrary individuals’ discussions online. Social media’s communities, such as boycott or lobby groups, present a cooperation potential but the professionals lack strategies to confront them. Overall, the communicative power of social media’s individuals and communities is clearly acknowledged and tied to their missions’ and/or issues’ topic, quantity of people involved, amplitude of discussion, media attention and good organization and professionalism of activities and communication. The study shows further need of research and definition of unclassified online publics and new strategies for both professions to confront them amidst the special communication culture of social media.
...
Julkaisija
Tarleton State UniversityISSN Hae Julkaisufoorumista
2328-3599Asiasanat
Alkuperäislähde
http://www.thejsms.org/index.php/TSMRI/article/view/450Julkaisu tutkimustietojärjestelmässä
https://converis.jyu.fi/converis/portal/detail/Publication/28856102
Metadata
Näytä kaikki kuvailutiedotKokoelmat
Lisenssi
Samankaltainen aineisto
Näytetään aineistoja, joilla on samankaltainen nimeke tai asiasanat.
-
A Relational Approach to How Media Engage With Their Audiences in Social Media
Badham, Mark; Mykkänen, Markus (Cogitatio, 2022)People are increasingly turning to social media for their news and for sharing and discussing news with others. Simultaneously, media organizations are becoming platform-dependent and posting short forms of their news on ... -
Youth Political Talk in the Changing Media Environment : A Cross-National Typology
Kligler-Vilenchik, Neta; Tenenboim-Weinblatt, Keren; Boczkowski, Pablo J.; Hayashi, Kaori; Mitchelstein, Eugenia; Villi, Mikko (SAGE Publications, 2022)While political communication scholarship has long underscored the importance of political talk—casual conversations about news and politics that occur in everyday situations—as a way for citizens to clarify their opinions ... -
Conversational Gatekeeping : Social Interactional Practices of Post-Publication Gatekeeping on Newspapers’ Facebook Pages
Salonen, Margareta; Olbertz-Siitonen, Margarethe; Uskali, Tero; Laaksonen, Salla-Maaria (Routledge, 2023)Digital platforms, such as social media networks, have become intertwined in the news ecosystem, leading news media to lose their role as the sole gatekeeper in the public space. This development has given an active voice ... -
Social network site communities as agents and spaces of pursuing influence in society : forms, stages and attributes of building communicative power
Sormanen, Niina (Jyväskylän yliopisto, 2018) -
Alert but somewhat unaligned : public sector organisations’ social media listening strategies during the COVID-19 pandemic
Erkkilä, Taina; Luoma-aho, Vilma (Emerald, 2023)Purpose During the COVID-19 pandemic, public sector organisations produced thousands of social media messages weekly answering citizens questions and informing the public on safety related matters. The purpose of this ...
Ellei toisin mainittu, julkisesti saatavilla olevia JYX-metatietoja (poislukien tiivistelmät) saa vapaasti uudelleenkäyttää CC0-lisenssillä.