dc.contributor.author | Cañas-Bajo, Jose | |
dc.contributor.author | Silvennoinen, Johanna | |
dc.contributor.editor | Khosrow-Pour, Mehdi | |
dc.date.accessioned | 2018-12-04T08:29:42Z | |
dc.date.available | 2018-12-04T08:29:42Z | |
dc.date.issued | 2018 | |
dc.identifier.citation | Cañas-Bajo, J., & Silvennoinen, J. (2018). Experiencing Commercial Videos for Online Shopping : A Cross-Cultural User's Design Approach. In M. Khosrow-Pour (Ed.), <i>Enhancing Art, Culture, and Design With Technological Integration</i> (pp. 183-214). IGI Global. <a href="https://doi.org/10.4018/978-1-5225-5023-5.ch010" target="_blank">https://doi.org/10.4018/978-1-5225-5023-5.ch010</a> | |
dc.identifier.other | CONVID_27925516 | |
dc.identifier.other | TUTKAID_76937 | |
dc.identifier.uri | https://jyx.jyu.fi/handle/123456789/60464 | |
dc.description.abstract | In recent years online shopping has become a popular and convenient instrument for companies to buy
and sell products. However, the design of these web-shops does not offer the rich multisensory
experiences than physical retailing offers. In the paper we argue that audio-visual contents could provide
dynamic multisensory information to offer more engaging experiences to the consumer, but to achieve
this goal, audio-visual contents need to be adjusted to the cultural characteristics of the users. Despite
controversies regarding universalism of the emotional experiences induced by perceptual processes, we
present evidence that suggests cultural modulations of videos experiences. In the reported empirical
study, Spanish and Finnish participants interacted with audiovisual products depicting videos of a
culturally loaded brand design. Content analysis of participants' verbalizations helped to identify
categories and subcategories that defined the representation of the video elements and their relative
weight depending on the cultural background of the viewer. Although results indicate common elements
affecting viewers of the two countries, they differ in the relative weight to global aesthetics features. The
results are discussed in light of current theories of cultural universalism. In addition, this study can be
utilized in designing audio-visual representations of products for online shops taking into account the
cultural factors affecting the design practice. | fi |
dc.format.extent | 301 | |
dc.format.mimetype | application/pdf | |
dc.language.iso | eng | |
dc.publisher | IGI Global | |
dc.relation.ispartof | Enhancing Art, Culture, and Design With Technological Integration | |
dc.rights | In Copyright | |
dc.subject.other | videot | |
dc.subject.other | commercial videos | |
dc.subject.other | online shopping | |
dc.title | Experiencing Commercial Videos for Online Shopping : A Cross-Cultural User's Design Approach | |
dc.type | bookPart | |
dc.identifier.urn | URN:NBN:fi:jyu-201811224844 | |
dc.contributor.laitos | Informaatioteknologian tiedekunta | fi |
dc.contributor.laitos | Faculty of Information Technology | en |
dc.type.uri | http://purl.org/eprint/type/BookItem | |
dc.date.updated | 2018-11-22T13:15:25Z | |
dc.relation.isbn | 978-1-5225-5023-5 | |
dc.description.reviewstatus | peerReviewed | |
dc.format.pagerange | 183-214 | |
dc.type.version | acceptedVersion | |
dc.rights.copyright | © IGI Global, 2018. | |
dc.rights.accesslevel | openAccess | fi |
dc.subject.yso | verkkokaupat (WWW-sivustot) | |
dc.subject.yso | audiovisuaalinen aineisto | |
dc.subject.yso | kuvatallenteet | |
dc.subject.yso | käyttäjäkokemus | |
dc.format.content | fulltext | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p9466 | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p6545 | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p5962 | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p25337 | |
dc.rights.url | http://rightsstatements.org/page/InC/1.0/?language=en | |
dc.relation.doi | 10.4018/978-1-5225-5023-5.ch010 | |