Paratextual Prometheus : Digital Paratexts on YouTube, Vimeo and Prometheus Transmedia Campaign
Tavares, F. S. (2015). Paratextual Prometheus : Digital Paratexts on YouTube, Vimeo and Prometheus Transmedia Campaign. International Journal of Transmedia Literacy, 1(1). https://doi.org/10.7358/ijtl-2015-001-tava
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International Journal of Transmedia LiteracyAuthors
Date
2015Discipline
Nykykulttuurin tutkimusHyvinvoinnin tutkimuksen yhteisöContemporary CultureSchool of WellbeingCopyright
© Tavares, 2015.
The object of this article is to map correspondences between the literacy of books and the literacy of online video platforms, in order to create common ground between both media and assist transmedia storytellers in the task of exploring video platforms with in-depth knowledge of each textual element surrounding video content. The article proposes a comprehensive categorization and typification of surrounding information in the standard video pages of YouTube and Vimeo, using Gerard Genette’s theory of paratexts as a basic framework. The analysis found that the interplay between paratextual elements, the audience feedback and the absence of endorsement from authors to paratexts created by third parties constitutes a scenario of intense paratextual relevance in a culture radically different from print media. Furthermore, in the given scenario, the reader has an interesting new role: his/her activity log produces a new intertextuality, making the social media user himself/herself a new text that binds other texts together.
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LED Edizioni UniversitarieISSN Search the Publication Forum
2465-227XPublication in research information system
https://converis.jyu.fi/converis/portal/detail/Publication/25490680
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