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dc.contributor.authorSaresma, Tuija
dc.contributor.editorByrne, Deirdre
dc.contributor.editorAde, Wernmei Yong
dc.date.accessioned2018-11-12T06:42:46Z
dc.date.available2020-10-18T21:35:08Z
dc.date.issued2018
dc.identifier.citationSaresma, T. (2018). The Concept of Love in Masculinist Blogs : A Strategic Ideal. In D. Byrne, & W. Y. Ade (Eds.), <i>Fluid Gender, Fluid Love</i> (pp. 108-126). Brill Rodopi. At the Interface / Probing the Boundaries, 108. <a href="https://doi.org/10.1163/9789004380233_008" target="_blank">https://doi.org/10.1163/9789004380233_008</a>
dc.identifier.otherCONVID_25641575
dc.identifier.otherTUTKAID_69688
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/60175
dc.description.abstractLove is often considered a positive emotion and an ethical relationship between people. The representations of love in contemporary culture usually emphasise its beneficial, even empowering effects. However, the fluidity of the concept also enables other kinds of representations of love to flourish. For example, the advocates of traditional gender order — masculinists or male rights activists (MRAs)-— use idealistic images of heterosexual love, often intertwined with the idealised heterosexual nuclear family, to promote repressive ideologies such as misogyny and antifeminism. This is increasingly done with the help of internet sites. In this chapter I wish to show that the fluidity of the concept of love enables various strategic uses of the ideal of love. I deconstruct love as a utopian force by critically analysing its strategic usages on the internet. Inspired by multidisciplinary cultural studies and feminist studies, I apply rhetorical analysis in close reading of discourses about love on a male activist site. My hypothesis is that love is used as a repressive, heteronormative ideology in an attempt to re-position women and men within the traditional, rigid gender order. In my reading of the Angry Harry website, which is explicitly linked with the international male activist and antifeminist movement, I wish to show that although performing gender is at the very core of the site, it always intersects with other hierarchical differences. In addition to that, I aim to demonstrate how love is used to justify restoration of a traditional, patriarchal gender order in which the white heterosexual Western male dominates, subordinating people of any other gender, sexuality or ethnic background.fi
dc.format.extent218
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherBrill Rodopi
dc.relation.ispartofFluid Gender, Fluid Love
dc.relation.ispartofseriesAt the Interface / Probing the Boundaries
dc.rightsIn Copyright
dc.subject.otheraffects
dc.subject.otherantifeminism
dc.subject.othercultural study
dc.subject.othermasculinists
dc.subject.othertraditional gender order
dc.titleThe Concept of Love in Masculinist Blogs : A Strategic Ideal
dc.typebookPart
dc.identifier.urnURN:NBN:fi:jyu-201811094667
dc.contributor.laitosMusiikin, taiteen ja kulttuurin tutkimuksen laitosfi
dc.contributor.laitosDepartment of Music, Art and Culture Studiesen
dc.contributor.oppiaineNykykulttuurin tutkimusfi
dc.contributor.oppiaineContemporary Cultureen
dc.type.urihttp://purl.org/eprint/type/BookItem
dc.date.updated2018-11-09T16:15:06Z
dc.relation.isbn978-90-04-38023-3
dc.description.reviewstatuspeerReviewed
dc.format.pagerange108-126
dc.relation.numberinseries108
dc.type.versionacceptedVersion
dc.rights.copyright© Brill/Rodopi, 2018.
dc.rights.accesslevelopenAccessfi
dc.subject.ysotunteet
dc.subject.ysorakkaus
dc.subject.ysosukupuoliroolit
dc.subject.ysointersektionaalisuus
dc.subject.ysomaskuliinisuus
dc.subject.ysoihanteet
dc.subject.ysoblogit
dc.subject.ysosukupuoli
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p3485
jyx.subject.urihttp://www.yso.fi/onto/yso/p5131
jyx.subject.urihttp://www.yso.fi/onto/yso/p928
jyx.subject.urihttp://www.yso.fi/onto/yso/p29580
jyx.subject.urihttp://www.yso.fi/onto/yso/p930
jyx.subject.urihttp://www.yso.fi/onto/yso/p1039
jyx.subject.urihttp://www.yso.fi/onto/yso/p2719
jyx.subject.urihttp://www.yso.fi/onto/yso/p5291
dc.rights.urlhttp://rightsstatements.org/page/InC/1.0/?language=en
dc.relation.doi10.1163/9789004380233_008


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