In a World Where You can be Anyone : An Investigation into the Gendered Social Practices of Pakistani Facebook Users
Salam, R. (2022). In a World Where You can be Anyone : An Investigation into the Gendered Social Practices of Pakistani Facebook Users. Gender Issues, 39(3), 253-274. https://doi.org/10.1007/s12147-021-09289-0
Published inGender Issues
© The Author 2021
This article investigates the construction of gender identities of Pakistani men and women Facebook users given that Facebook has emerged as the prime social media platform through which Pakistani users interact. By employing thematic analysis and taking insights from theory of performativity and intersectionality, the findings of the interview data suggest that the formation, negotiation, and expression of gender identities on Facebook occurs through complex interplay between the discourses of religion, class, culture, and tradition. In some cases, Facebook highlighted the reproduction of the prevalent cultural models of masculinity and femininity while in other cases; there was resistance to the existing socio-religious cultural norms of the society.
PublisherSpringer Science and Business Media LLC
ISSN Search the Publication Forum1098-092X
Publication in research information system
MetadataShow full item record
Additional information about fundingOpen access funding provided by University of Jyväskylä (JYU).
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