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dc.contributor.authorShaikh, Aijaz A.
dc.contributor.authorGlavee-Geo, Richard
dc.contributor.authorKarjaluoto, Heikki
dc.date.accessioned2018-04-25T12:00:37Z
dc.date.available2018-04-25T12:00:37Z
dc.date.issued2018
dc.identifier.citationShaikh, A. A., Glavee-Geo, R., & Karjaluoto, H. (2018). How relevant are risk perceptions, effort, and performance expectancy in mobile banking adoption?. <i>International Journal of E-Business Research</i>, <i>14</i>(2), Article 39-60. <a href="https://doi.org/10.4018/IJEBR.2018040103" target="_blank">https://doi.org/10.4018/IJEBR.2018040103</a>
dc.identifier.otherCONVID_27934212
dc.identifier.otherTUTKAID_76986
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/57760
dc.description.abstractThis article provides a comprehensive overview of the adoption process using evidence from m-banking adoption in Pakistan. A survey design was used and 189 responses were received from across Pakistan and analyzed using Smart PLS application. Findings suggest that research on the effect of risk in the adoption process remains inconclusive. Contrarily, consumers have overcome many fears due to the usefulness, indispensability, high security features, and effort expended in the use of financial services delivered through m-banking. Perceived risk's (PR) direct influence was found to be generally weak. However, PR plays a major role in the pre-adoption process because it's weak and direct inhibiting influence become an “enhancer” in the association between effort expectancy (EE) and the three key TAM/UTAUT constructs [performance expectancy (PE), attitude (ATT), and adoption intention (INT)]. Most importantly, the role of EE as a strong driver of PE, ATT, INT, and its significant interaction with PR highlights the unique role that both risk and EE play in the adoption process.en
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherIGI Global
dc.relation.ispartofseriesInternational Journal of E-Business Research
dc.subject.otherrisk perceptions
dc.subject.othereffort
dc.subject.otherperformance expectancy
dc.subject.othermobile banking
dc.titleHow relevant are risk perceptions, effort, and performance expectancy in mobile banking adoption?
dc.typearticle
dc.identifier.urnURN:NBN:fi:jyu-201804242353
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.oppiaineBasic or discovery scholarshipfi
dc.contributor.oppiaineMarkkinointifi
dc.contributor.oppiaineBasic or discovery scholarshipen
dc.contributor.oppiaineMarketingen
dc.type.urihttp://purl.org/eprint/type/JournalArticle
dc.date.updated2018-04-24T15:15:10Z
dc.type.coarhttp://purl.org/coar/resource_type/c_2df8fbb1
dc.description.reviewstatuspeerReviewed
dc.relation.issn1548-1131
dc.relation.numberinseries2
dc.relation.volume14
dc.type.versionpublishedVersion
dc.rights.copyright© IGI Global, 2018. Published in this repository with the kind permission of the publisher.
dc.rights.accesslevelopenAccessfi
dc.subject.ysomobiilipalvelut
dc.subject.ysopankkipalvelut
dc.subject.ysokäyttäjäkokemus
dc.subject.ysomobiilisovellukset
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p22643
jyx.subject.urihttp://www.yso.fi/onto/yso/p3010
jyx.subject.urihttp://www.yso.fi/onto/yso/p25337
jyx.subject.urihttp://www.yso.fi/onto/yso/p27414
dc.relation.doi10.4018/IJEBR.2018040103
dc.type.okmA1


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