Showing items with similar title or keywords.

• Sponsored content credibility : an integrative analysis 

  Lehto, Markus (2015)

  Perinteiset mediakanavat menettävät suosiotaan suuren yleisön huomion kohdentuessa lisääntyvissä määrin verkkoon ja sen lukuisiin tapahtuma-areenoihin. Mediakustantajien ja yleisön lisäksi muutos vaikuttaa myös mediassa ...

• Transparency for Sponsored Content : Analysing Codes of Ethics in Public Relations, Marketing, Advertising and Journalism 

  Ikonen, Pasi; Luoma-aho, Vilma; Bowen, Shannon A. (Routledge, 2017)

  As sponsored content is gaining ground globally, the boundaries between strategic communication, advertising and journalism are blurring. As sponsored content becomes more common, it raises novel ethical concerns that no ...

• Sports sponsorship in Nigeria : why are corporate sponsors involved and are they deriving value? 

  Iserhienrhien, Agbonlaho (2013)

  Sports sponsorship is an umbilical cord that ensures supply of essential resources for sports to ensure its sustenance and development. Corporate sponsors provide the greatest resources in sponsorships. Sponsorship is a ...

• How can sport sponsors comply with international corruption laws? 

  Dodds, Mark (Routledge, 2018)

  Sport sponsorships can help a brand achieve commercial objectives such as direct sales, or brand awareness. International sporting events are being hosted by nations with a “bribery-friendly” business culture. The nexus ...

• Heterogeneity of traditional and digital media use among older adults : A six-country comparison 

  Taipale, Sakari; Oinas, Tomi; Karhinen, Joonas (Elsevier, 2021)

  The concept of aged heterogeneity has been associated with older adults' ability to adapt to the digital age without a systematic empirical analysis. We analyse retired adults' (aged 62 or more) use of traditional media ...