How can sport sponsors comply with international corruption laws?
Abstract
Sport sponsorships can help a brand achieve commercial objectives such as direct sales, or brand awareness. International sporting events are being hosted by nations with a “bribery-friendly” business culture. The nexus between anticorruption laws and these “bribery-friendly” business cultures create a tension for sport sponsors. Violations of applicable anticorruption laws may lead to significant fines, criminal sanctions and negative publicity. It is imperative that sport sponsors know and comply with these laws. This chapter aims to discuss bribery law, identify potential red flags that may indicate violations, and offer recommendations for legal compliance.
Main Authors
Format
Books
Book part
Published
2018
Subjects
Publication in research information system
Publisher
Routledge
Original source
https://www.routledge.com/Routledge-Handbook-of-International-Sport-Business/Dodds-Heisey-Ahonen/p/book/9781138891548
The permanent address of the publication
https://urn.fi/URN:NBN:fi:jyu-201804242351Käytä tätä linkitykseen.
Parent publication ISBN
978-1-138-89154-8
Review status
Peer reviewed
DOI
https://doi.org/10.4324/9781315709635-24
Language
English
Is part of publication
Routledge Handbook of International Sport Business
Citation
- Dodds, M. (2018). How can sport sponsors comply with international corruption laws?. In M. Dodds, K. Heisey, & A. Ahonen (Eds.), Routledge Handbook of International Sport Business (pp. 224-229). Routledge. https://doi.org/10.4324/9781315709635-24
License
Copyright© Routledge, 2018. This is a final draft version of an article whose final and definitive form has been published by Routledge. Published in this repository with the kind permission of the publisher.