SMEs and investment in grassroots sport clubs : a United Kingdom perspective
This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Researchers have shown that grassroot sports club (GSC) provide many benefits to individuals and the wider community. However, GSCs face increasing pressure to remain financially sustainable, or face extinction. Larger sport organisations have been able to enter into financial agreements with corporations to fund their activities. This thesis considers whether other actors within the community such as Small and Medium sized Enterprises (SME) can play a role to assist in the financial stability and longevity of GSCs, through the provision of financial and/or non-financial sponsorship. The aim of this thesis is to examine whether the benefits large sport properties gain through sponsorship from corporations can also be gained by local GSCs who might look to SMEs sponsorship. This thesis undertakes a multi-case case study with five SME businesses who had existing sponsorship relationships with community organisations to explore and understand the decision making process of SME owners and their views on sponsoring a local GSC. The results highlight that the benefits GSCs provide is not well known by the public. This impacts business owner preferences and risk management in sponsorship decisions. The case studies also provide insight into how SME business strategy and GSC location impacts sponsorship decisions. Ultimately, building long term financial sustainability for GSCs requires knowledge transfer, which can build social capital, enhance relationships and build opportunities for sponsorship. To achieve a successful sponsorship relationship both the SME and the GSC require high degree of knowledge about the other. Future research should focus on how this knowledge transfer can occur. ...
MetadataShow full item record
- Pro gradu -tutkielmat 
Showing items with similar title or keywords.
The effect of consulting in internationalization process of small and medium sized agricultural enterprises Koivisto, Sami (2021)Tässä pro gradussa tutkitaan konsultointia ja sen vaikutusta kansainvälistymiseen suomalaisten pienten ja keskisuurten maatalousalan yritysten keskuudessa. Tutkimus perustui resurssipohjaiseen teoriaan, jonka kohteena ...
Internalization of Finnish small- and medium-sized enterprises providing professional services to Russia Salii, Elena (2019)The topic of this master‟s thesis is the entry of small- and medium-sized Finnish companies providing professional services, to the Russian market. Small- and medium-sized enterprises (SMEs) are the vital part of Finnish ...
Piirto, Sanna (2021)Sekä tieteellinen tutkimus että käytännön kokemus ovat viime vuosina valottaneet Business Intelligencen (BI) hyötyjä, kuten kustannussäästöjä, parantunutta tehokkuutta sekä lisääntynyttä ymmärrystä kumppaneista. Vaikka ...
Pirinen, Esra (2018)Yritysten on tärkeää seurata ja ymmärtää asiakkaiden toimintaa verkossa, jotta osataan tehdä liiketoiminnan ja markkinoinnin kannalta hyödyllisiä päätöksiä. Erilaisten analytiikkatyökalujen avulla datan kerääminen ...
Embeddedness of enterprises prior to and during early internationalization : multiple case study of Finnish life-science companies Vuorinen, Petra (2018)The aim of this master’s thesis was to understand the meaning of network structures and embeddedness of the Finnish SMEs when they begin the process of internationalization. All firms form network ties, but the depth and ...