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dc.contributor.authorRiekkinen, Janne
dc.date.accessioned2018-01-19T11:39:23Z
dc.date.available2018-01-19T11:39:23Z
dc.date.issued2018
dc.identifier.citationRiekkinen, J. (2018). Piracy versus Netflix : Subscription Video on Demand Dissatisfaction as an Antecedent of Piracy. In <em>Proceedings of the 51st Hawaii International Conference on System Sciences (HICSS 2018)</em> (pp. 3558-3567). University of Hawai'i at Manoa. Retrieved from <a href="http://hdl.handle.net/10125/50338">http://hdl.handle.net/10125/50338</a>
dc.identifier.otherTUTKAID_76557
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/56822
dc.description.abstractDrawing from cognitive dissonance and neutralization theories, this study seeks to improve the understanding on consumer decision-making between the current legal and illegal video consumption alternatives. We develop and test a research model featuring Subscription Video on Demand (SVOD) satisfaction and various dimensions of SVOD quality as antecedents of video piracy neutralizations and attitudes. Based on results from an online survey among Finnish SVOD users, SVOD satisfaction is primarily determined by content quality, and has a small negative effect on attitude toward piracy through decreased piracy neutralization. However, it appears that current legal services are not seen as true alternatives to illegal sources of video content.
dc.language.isoeng
dc.publisherUniversity of Hawai'i at Manoa
dc.relation.ispartofProceedings of the 51st Hawaii International Conference on System Sciences (HICSS 2018), ISBN 978-0-9981331-1-9
dc.relation.ispartofseriesProceedings of the Annual Hawaii International Conference on System Sciences;
dc.relation.urihttp://hdl.handle.net/10125/50338
dc.subject.otherdigitaalinen markkinointi
dc.subject.otherasenteet
dc.subject.otherkognitiivinen dissonanssi
dc.subject.otherpiratismi
dc.subject.othervideot
dc.subject.otherelectronic marketing
dc.subject.otherattitudes
dc.subject.othercognitive dissonance
dc.subject.otherdigital piracy
dc.subject.otherneutralization
dc.subject.othervideos
dc.subject.othervideo on demand
dc.titlePiracy versus Netflix : Subscription Video on Demand Dissatisfaction as an Antecedent of Piracy
dc.typeconferenceObject
dc.identifier.urnURN:NBN:fi:jyu-201801171226
dc.contributor.laitosInformaatioteknologian tiedekuntafi
dc.contributor.laitosFaculty of Information Technologyen
dc.type.urihttp://purl.org/eprint/type/ConferencePaper
dc.date.updated2018-01-17T07:15:19Z
dc.relation.isbn978-0-9981331-1-9
dc.type.coarconference paper
dc.description.reviewstatuspeerReviewed
dc.format.pagerange3558-3567
dc.relation.issn1530-1605
dc.type.versionpublishedVersion
dc.rights.copyright© the Authors, 2018. This is an open access article distributed under the terms of the Creative Commons License.
dc.rights.accesslevelopenAccessfi
dc.rights.urlhttps://creativecommons.org/licenses/by-nc-nd/4.0/


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© the Authors, 2018. This is an open access article distributed under the terms of the Creative Commons License.
Except where otherwise noted, this item's license is described as © the Authors, 2018. This is an open access article distributed under the terms of the Creative Commons License.