Streaming era digital media piracy : an integration of three theoretical perspectives
Published inJyväskylä studies in computing
Consumer digital piracy in media contexts is one of the most publicized adverse developments brought on by the Internet and digitization of data. Since the turn of the millennium, it has irrevocably changed the business environment for the creative industries. The sharp decrease of recorded music sales, especially in the physical album format, is perhaps the best example of the negative effects digital piracy. However, the growth of legal services in digital music and video is balancing this trend, as consumers have found that piracy is no longer the obvious solution to acquiring music and video content. This also calls for new approaches to piracy research. We sought them by integrating three theoretical perspectives relevant to the phenomenon: neutralization theory, cognitive dissonance, and the theory of planned behavior. The articles included in this dissertation utilize both qualitative and quan- titative methods, and contain an extended framework of constructs related to digital music and video piracy. The dissertation introduces the mechanism of “dissonance-neutralization” of piracy, i.e., neutralizations tailored to weaken the impact of piracy-induced negative emotions as a mode of dissonance reduction. The results suggest that quality perceptions about legal alternatives can affect piracy neutralizations and attitudes toward piracy. Content remains the most important success factor and differentiator for these services. Based on the findings reported in the included studies, digital piracy can be combated with communications targeted against commonly used neutralization techniques. However, there are limitations to what this can accomplish, as many consumers continue to hold negative opinions about various industry parties, despite the vast improvements in digital services since the early 2000s. Fortunately, the younger consumer generation, or Generation Z, does not seem so attached to these sentiments. In the future, they will for the large part determine the direction of developments. Piracy will remain as a significant factor in the music, television and movie industries for the foreseeable future, but the current trajectories of legal services seem more promising than earlier. ...
PublisherUniversity of Jyväskylä
- Artikkeli I: Riekkinen, J. & Frank L. 2014. Music Piracy Neutralization and the Youth of the 2010’s. In Proceedings of the 27th Bled eConference “eEcosystems”. Paper 6. Riekkinen_Frank.pdf.
- Artikkeli II: Riekkinen, J. 2016. Dissonance and Neutralization of Subscription Streaming Era Digital Music Piracy: An Initial Exploration. In Proceedings of the 20th Pacific Asia Conference on Information Systems (PACIS). Paper 251. http://aisel.aisnet.org/pacis2016/251/.
- Artikkeli III: Riekkinen, J., Makkonen, M., Salo, M. & Frank, L. 2018. Digital Music Piracy in the Subscription Era: An Extended Model from Cognitive Dissonance and Neutralization Perspectives. Unpublished manuscript; to be submitted.
- Artikkeli IV: Riekkinen, J. 2018. Piracy versus Netflix: Subscription Video on Demand Dissatisfaction as an Antecedent of Piracy. In Proceedings of the 51st Hawaii International Conference on System Sciences (HICSS). Paper 451, pp. 3558-3567. DOI: http://hdl.handle.net/10125/50338.
suunnitellun käyttäytymisen teoria kognitiivinen dissonanssi neutralisaatio cognitive dissonance consumer behavior digital content digital piracy digital music neutralization theory of planned behavior video on demand neutralizaton piratismi verkkopalvelut suoratoisto musiikkimarkkinat kuluttajat kuluttajakäyttäytyminen asenteet nuoret z-sukupolvi
MetadataShow full item record
- Väitöskirjat 
Showing items with similar title or keywords.
Consumer behavior in digital era : general aspects and findings of empirical studies on digital music with a retrospective discussion Halttunen, Veikko (University of Jyväskylä, 2016)
Riekkinen, Janne (University of Hawai'i at Manoa, 2018)Drawing from cognitive dissonance and neutralization theories, this study seeks to improve the understanding on consumer decision-making between the current legal and illegal video consumption alternatives. We develop and ...
Dissonance and Neutralization of Subscription Streaming Era Digital Music Piracy : An Initial Exploration Riekkinen, Janne (Association for Information Systems, 2016)Both legal and illegal forms of digital music consumption continue to evolve with wider adoption of subscription streaming services. With this paper, we aim to extend theory on digital music piracy by showing that the ...
Watch This! : The Influence of Recommender Systems and Social Factors on the Content Choices of Streaming Video on Demand Consumers Weidhaas, Raphael; Schlögl, Stephan; Halttunen, Veikko; Spieß, Teresa (Springer, 2021)Streaming Video-on-demand (SVOD) services are getting increasingly popular. Current research, however, lacks knowledge about consumers’ content decision processes and their respective influencing factors. Thus, the work ...
The impact of user-generated online reviews on pre-travel planning and accommodation selection processes of Finnish millennial consumers Lallukka, Tuuli (2021)Käyttäjien luoman sisällön merkitys on kasvanut etenkin matkailun yhteydessä, koska digitalisaation myötä Internetin ja sosiaalisen median käyttö on tullut osaksi jokapäiväistä elämää. Erityisesti käyttäjien luomista ...