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Combining Digitization with Healthcare Service Processes : Value Co-creation Opportunities Through Standard Work

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Rantala, K., & Karjaluoto, H. (2017). Combining Digitization with Healthcare Service Processes : Value Co-creation Opportunities Through Standard Work. In A. Pucihar, M. K. Borštnar, C. Kittl, P. Ravesteijn, R. Clarke, & R. Bons (Eds.), Bled 2017 : Proceedings of the 30th Bled eConference. Digital Transormation : Form Connecting Things to Transforming Our Lives (pp. 471-482). University of Maribor Press. Bled eConference. https://doi.org/10.18690/978-961-286-043-1.33
Published in
Bled eConference
Authors
Rantala, Katja |
Karjaluoto, Heikki
Editors
Pucihar, Andreja |
Borštnar, Mirjana Kljajić |
Kittl, Christian |
Ravesteijn, Pascal |
Clarke, Roger |
Bons, Roger
Date
2017
Discipline
Basic or discovery scholarshipMarkkinointiBasic or discovery scholarshipMarketing
Copyright
© University of Maribor Press, 2017.

 
The study explores some implications of digitized healthcare services for value co-creation opportunities and work standardization and introduces DARIO, a value co-creation model of digitized services. The key development is the model’s focus on service processes that emerge through standardized work, providing opportunities for value co-creation. The DARIO model seeks to combine the theory of value co-creation and operations through lean standard work. The digitization of healthcare services is typically discussed from technological, medical science or customer perspectives, but opportunities for professionals to participate or to perform in the value co-creation process are less widely studied. The digitization of healthcare services changes service processes and the professional’s work. As professionals may not automatically adopt new digital services and uncertainty surrounds the related work processes and workloads, managerial support is needed in defining standard work and for training and target setting in implementing digital healthcare services. ...
Publisher
University of Maribor Press
Parent publication ISBN
978-961-286-043-1
Conference
Is part of publication
Bled 2017 : Proceedings of the 30th Bled eConference. Digital Transormation : Form Connecting Things to Transforming Our Lives
Keywords
healthcare digitization eHealth value co-creation lean standard work
DOI
https://doi.org/10.18690/978-961-286-043-1.33
URI

http://urn.fi/URN:NBN:fi:jyu-201709193757

Publication in research information system

https://converis.jyu.fi/converis/portal/detail/Publication/27229470

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