Value co-creation in health care : insights into the transformation from value creation to value co-creation through digitization
Rantala, K., & Karjaluoto, H. (2016). Value co-creation in health care : insights into the transformation from value creation to value co-creation through digitization. In Academic MindTrek'16 : Proceedings of the 20th International Academic MindTrek Conference (pp. 34-41). Association for Computing Machinery (ACM). https://doi.org/10.1145/2994310.2994325
© 2016 ACM. This is a final draft version of an article whose final and definitive form has been published by ACM. Published in this repository with the kind permission of the publisher.
This study explores the transformation of value creation into value co-creation and how the digitization of services plays a key role in this transformation within the health-care sector, which faces new challenges with the increasingly active role of the customer. Customers are becoming active participants in value co-creation and now have expectations based on their needs from the service. The objective of this study is to provide a more holistic view of the customer’s role and value cocreation within digital health-care services. This study emphasizes the necessity of the co-creation of value within the health-care sector and introduces a paradigm shift through the digitization of value co-creation This study illustrates a new mode of interaction in value co-creation in which both parties are independent in their own spheres, but the service (via digital platform) is available to both and has a timewise continuum that differs dramatically from traditional episode-based meetings between the service provider and the customer. This study points out the necessity of increasing the customer orientation of health-care services development. ...
PublisherAssociation for Computing Machinery (ACM)
Parent publication ISBN978-1-4503-4367-1
Is part of publicationAcademic MindTrek'16 : Proceedings of the 20th International Academic MindTrek Conference
Publication in research information system
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- Kauppakorkeakoulu 
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