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dc.contributor.authorAhlfors, Ulla-Riitta
dc.contributor.authorFang, Meiqi
dc.date.accessioned2017-04-11T06:08:25Z
dc.date.available2017-11-01T22:45:12Z
dc.date.issued2017
dc.identifier.citationAhlfors, U.-R., & Fang, M. (2017). Language in globalized interactive business : adaptation versus standardization. <em>International Journal of Electronic Business</em>, 13 (2/3), 143-162. <a href="https://doi.org/10.1504/IJEB.2017.10003861">doi:10.1504/IJEB.2017.10003861</a>
dc.identifier.otherTUTKAID_71890
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/53552
dc.language.isoeng
dc.publisherInderscience Publishers
dc.relation.ispartofseriesInternational Journal of Electronic Business
dc.subject.otherlanguage
dc.subject.otherglobalization
dc.subject.otherinteractive business
dc.subject.othere-business
dc.subject.otheronline marketing
dc.subject.otherelectronic marketing
dc.subject.otherinteractivity
dc.subject.otherinternational marketing
dc.subject.otherstandardization
dc.subject.otheradaptation
dc.subject.otherstrategy
dc.titleLanguage in globalized interactive business : adaptation versus standardization
dc.typearticle
dc.identifier.urnURN:NBN:fi:jyu-201703281779
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.oppiaineBasic or discovery scholarship
dc.contributor.oppiaineMarkkinointi
dc.type.urihttp://purl.org/eprint/type/JournalArticle
dc.identifier.doi10.1504/IJEB.2017.10003861
dc.date.updated2017-03-28T12:15:11Z
dc.type.coarjournal article
dc.description.reviewstatuspeerReviewed
dc.format.pagerange143-162
dc.relation.issn1470-6067
dc.relation.volume13
dc.type.versionpublishedVersion
dc.rights.copyright© Inderscience Publishers, 2017. This is a final draft version of an article whose final and definitive form has been published by Inderscience Publishers. Published in this repository with the kind permission of the publisher.


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