| dc.contributor.author | Ahlfors, Ulla-Riitta | |
| dc.contributor.author | Fang, Meiqi | |
| dc.date.accessioned | 2017-04-11T06:08:25Z | |
| dc.date.available | 2017-11-01T22:45:12Z | |
| dc.date.issued | 2017 | |
| dc.identifier.citation | Ahlfors, U.-R., & Fang, M. (2017). Language in globalized interactive business : adaptation versus standardization. <i>International Journal of Electronic Business</i>, <i>13</i>(2/3), 143-162. <a href="https://doi.org/10.1504/IJEB.2017.10003861" target="_blank">https://doi.org/10.1504/IJEB.2017.10003861</a> | |
| dc.identifier.other | CONVID_26346623 | |
| dc.identifier.other | TUTKAID_71890 | |
| dc.identifier.uri | https://jyx.jyu.fi/handle/123456789/53552 | |
| dc.language.iso | eng | |
| dc.publisher | Inderscience Publishers | |
| dc.relation.ispartofseries | International Journal of Electronic Business | |
| dc.subject.other | globalization | |
| dc.subject.other | interactive business | |
| dc.subject.other | e-business | |
| dc.subject.other | online marketing | |
| dc.subject.other | electronic marketing | |
| dc.subject.other | standardization | |
| dc.subject.other | adaptation | |
| dc.subject.other | strategy | |
| dc.title | Language in globalized interactive business : adaptation versus standardization | |
| dc.type | article | |
| dc.identifier.urn | URN:NBN:fi:jyu-201703281779 | |
| dc.contributor.laitos | Kauppakorkeakoulu | fi |
| dc.contributor.laitos | School of Business and Economics | en |
| dc.contributor.oppiaine | Basic or discovery scholarship | fi |
| dc.contributor.oppiaine | Markkinointi | fi |
| dc.contributor.oppiaine | Basic or discovery scholarship | en |
| dc.contributor.oppiaine | Marketing | en |
| dc.type.uri | http://purl.org/eprint/type/JournalArticle | |
| dc.date.updated | 2017-03-28T12:15:11Z | |
| dc.type.coar | journal article | |
| dc.description.reviewstatus | peerReviewed | |
| dc.format.pagerange | 143-162 | |
| dc.relation.issn | 1470-6067 | |
| dc.relation.numberinseries | 2/3 | |
| dc.relation.volume | 13 | |
| dc.type.version | publishedVersion | |
| dc.rights.copyright | © Inderscience Publishers, 2017. This is a final draft version of an article whose final and definitive form has been published by Inderscience Publishers. Published in this repository with the kind permission of the publisher. | |
| dc.rights.accesslevel | openAccess | fi |
| dc.subject.yso | kieli | |
| dc.subject.yso | interaktiivisuus | |
| dc.subject.yso | kansainvälinen markkinointi | |
| jyx.subject.uri | http://www.yso.fi/onto/yso/p2880 | |
| jyx.subject.uri | http://www.yso.fi/onto/yso/p10823 | |
| jyx.subject.uri | http://www.yso.fi/onto/yso/p29516 | |
| dc.relation.doi | 10.1504/IJEB.2017.10003861 | |
