Language in globalized interactive business : adaptation versus standardization
Ahlfors, U.-R., & Fang, M. (2017). Language in globalized interactive business : adaptation versus standardization. International Journal of Electronic Business, 13(2/3), 143-162. https://doi.org/10.1504/IJEB.2017.10003861
Published inInternational Journal of Electronic Business
© Inderscience Publishers, 2017. This is a final draft version of an article whose final and definitive form has been published by Inderscience Publishers. Published in this repository with the kind permission of the publisher.
Publication in research information system
MetadataShow full item record
- Kauppakorkeakoulu 
Showing items with similar title or keywords.
Ojala, Arto; Tyrväinen, Pasi (Editura Rosetti Education, 2008)This paper investigates small and medium-sized software firms’ success factors in the Japanese market. Findings of this study suggest that, due to the immaterial nature of software products, distribution and packaging ...
Räisänen, Tiina (University of Jyväskylä, 2013)
Ahlfors, Ulla (University of Jyväskylä, 2005)Strategy may or may not lead to success and glory. In the case of modest success, strategy may be considered as faulty. It often gets the blame. In addition to strategy, there may be other forces in the game as well, ...
Ecommerce drivers and marketing partnerships in successful export marketing of Finnish born globals Penttinen, Jukka (2015)This study examines the utilization of ecommerce and marketing partnerships as part of born global internationalization strategies. The study will combine the existing literature of born global internationalization, export ...
Hollen, Chinara (2018)Micro social enterprises play an important role in our society. Therefore, understanding how they utilize digital marketing in today’s highly competitive environment becomes vital. The author wanted to fill the gap in the ...