ahlforsullariittafangmeiqiacceptedijebfinalversion.pdf
Final Draft

Language in globalized interactive business : adaptation versus standardization

Main Authors
Ahlfors, Ulla-Riitta Fang, Meiqi
Format
Articles Research article
Published
2017
Series
International Journal of Electronic Business
Subjects
globalization
interactive business
e-business
online marketing
electronic marketing
standardization
adaptation
strategy
kieli
interaktiivisuus
kansainvälinen markkinointi
Publication in research information system
https://converis.jyu.fi/converis/portal/detail/Publication/26346623
Publisher
Inderscience Publishers
The permanent address of the publication
https://urn.fi/URN:NBN:fi:jyu-201703281779Käytä tätä linkitykseen.
Review status
Peer reviewed
ISSN
1470-6067
DOI
https://doi.org/10.1504/IJEB.2017.10003861
Language
English
Published in
International Journal of Electronic Business
Citation
  • Ahlfors, U.-R., & Fang, M. (2017). Language in globalized interactive business : adaptation versus standardization. International Journal of Electronic Business, 13(2/3), 143-162. https://doi.org/10.1504/IJEB.2017.10003861
License
Open Access
Copyright© Inderscience Publishers, 2017. This is a final draft version of an article whose final and definitive form has been published by Inderscience Publishers. Published in this repository with the kind permission of the publisher.

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