Showing items with similar title or keywords.

• Professional communicative repertoires and trajectories of socialization into global working life 

  Räisänen, Tiina (University of Jyväskylä, 2013)

• Digital marketing communication strategies in micro social enterprises 

  Hollen, Chinara (2018)

  Micro social enterprises play an important role in our society. Therefore, understanding how they utilize digital marketing in today’s highly competitive environment becomes vital. The author wanted to fill the gap in the ...

• Successful interactive business : integration of strategy and IT 

  Ahlfors, Ulla (University of Jyväskylä, 2005)

  Strategy may or may not lead to success and glory. In the case of modest success, strategy may be considered as faulty. It often gets the blame. In addition to strategy, there may be other forces in the game as well, ...

• Marketing communication strategy of Finnish and Japanese mobile game developers and publishers 

  Cheng, Yi-Tung (2017)

  Both the marketing communication strategy of mobile game industry and the industry itself have been drastically evolving in the past years since the development of computation, data transfer and communication technology ...

• Stakeholder Strategy and Design Alignment Framework for Design Science Research : A Study in the Context of VR-Aided Marketing and Sales 

  Holopainen, Jani; Mattila, Osmo; Pöyry, Essi; Parvinen, Petri; Tuunanen, Tuure (University of Hawai'i at Manoa, 2020)

  This study introduces a framework to align various perceptions and objectives that different stakeholders have at the beginning of a Design Science Research (DSR) process and consolidate them into stakeholders’ strategies ...