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Language in globalized interactive business : adaptation versus standardization

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Ahlfors, U.-R., & Fang, M. (2017). Language in globalized interactive business : adaptation versus standardization. International Journal of Electronic Business, 13 (2/3), 143-162. doi:10.1504/IJEB.2017.10003861
Published in
International Journal of Electronic Business
Authors
Ahlfors, Ulla-Riitta |
Fang, Meiqi
Date
2017
Discipline
Basic or discovery scholarshipMarkkinointi
Copyright
© Inderscience Publishers, 2017. This is a final draft version of an article whose final and definitive form has been published by Inderscience Publishers. Published in this repository with the kind permission of the publisher.

 
Publisher
Inderscience Publishers
ISSN Search the Publication Forum
1470-6067
Keywords
language globalization interactive business e-business online marketing electronic marketing interactivity international marketing standardization adaptation strategy
DOI
10.1504/IJEB.2017.10003861
URI

http://urn.fi/URN:NBN:fi:jyu-201703281779

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