Showing items with similar title or keywords.

• Marketing software in Japan: Success factors in different product strategies 

  Ojala, Arto; Tyrväinen, Pasi (Editura Rosetti Education, 2008)

  This paper investigates small and medium-sized software firms’ success factors in the Japanese market. Findings of this study suggest that, due to the immaterial nature of software products, distribution and packaging ...

• Professional communicative repertoires and trajectories of socialization into global working life 

  Räisänen, Tiina (University of Jyväskylä, 2013)

• Successful interactive business : integration of strategy and IT 

  Ahlfors, Ulla (University of Jyväskylä, 2005)

  Strategy may or may not lead to success and glory. In the case of modest success, strategy may be considered as faulty. It often gets the blame. In addition to strategy, there may be other forces in the game as well, ...

• Ecommerce drivers and marketing partnerships in successful export marketing of Finnish born globals 

  Penttinen, Jukka (2015)

  This study examines the utilization of ecommerce and marketing partnerships as part of born global internationalization strategies. The study will combine the existing literature of born global internationalization, export ...

• Digital marketing communication strategies in micro social enterprises 

  Hollen, Chinara (2018)

  Micro social enterprises play an important role in our society. Therefore, understanding how they utilize digital marketing in today’s highly competitive environment becomes vital. The author wanted to fill the gap in the ...