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dc.contributor.advisorAlajoutsijärvi, Kimmo
dc.contributor.authorTehomaa, Reetta
dc.date.accessioned2017-03-01T19:28:39Z
dc.date.available2017-03-01T19:28:39Z
dc.date.issued2017
dc.identifier.otheroai:jykdok.linneanet.fi:1674306
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/53164
dc.description.abstractThe goal of this research is to create deeper understanding, what kind of value Nordea Growth program created for its interest groups, and find the main factors behind the success of advisory boards. The goal of Nordea Growth program was to improve 20 small and medium sized companies readiness for financing and growth by building them advisory boards for a year. The program was organized by Kasvun Roihu Ltd and Nordea Plc. Research was executed as qualitative singular case study and its empirical part was executed by interviewing 10 persons. Interviewees represented all the interest groups of the program and interview method was individual narrative interview. As an analysis method in research was used three stage content analysis model. According to this research Nordea Growth program created value for all of its interest groups, but the level of perceived value varied strongly between different interest groups and persons. According to research the value perceived by award-winning companies can be divided into four themes, which are challenging and encouraging, new ideas, new contacts, and financing. Growth Board members perceived value can be divided into three themes, which are change in normal work, learning, and joy of helping others. Nordea’s perceived value can be divided into four themes, which are new perspectives for Nordea’s employees work, possible new customerships and development of existing ones, new relations between Nordea and external advisors, and positive influence on the brand. According to research there are seven main factors behind the success of Growth Board. These main factors are the leading role of the company, concrete and realistic targets, open atmosphere, company’s readiness to receive challenging, company’s functional ability, suitable Growth Board members, sufficient meeting preparations, and time and attendance. Based on the research’ results some development ideas for implementation, selling and marketing of this service concept was made and also new process map for this service concept was build.en
dc.format.extent1 verkkoaineisto (84 sivua)
dc.language.isoeng
dc.rightsJulkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.fi
dc.rightsThis publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.en
dc.subject.othervalue
dc.subject.othervalue creation
dc.subject.othervalue co-creation
dc.subject.otheradvisory board
dc.subject.otherconsulting business
dc.titleValue creation and co-creation in advisory board : case Kasvun Roihu Ltd and Nordea Growth program
dc.identifier.urnURN:NBN:fi:jyu-201703011556
dc.type.ontasotPro gradufi
dc.type.ontasotMaster's thesisen
dc.contributor.tiedekuntaKauppakorkeakoulufi
dc.contributor.tiedekuntaSchool of Business and Economicsen
dc.contributor.laitosTaloustieteetfi
dc.contributor.yliopistoUniversity of Jyväskyläen
dc.contributor.yliopistoJyväskylän yliopistofi
dc.contributor.oppiaineMarkkinointifi
dc.contributor.oppiaineMarketingen
dc.date.updated2017-03-01T19:28:40Z
dc.rights.accesslevelrestrictedAccessfi
dc.contributor.oppiainekoodi20423
dc.subject.ysoarvonluonti
dc.subject.ysoarvo
dc.subject.ysokonsultointi
dc.rights.accessrightsAineistoon pääsyä on rajoitettu tekijänoikeussyistä. Aineisto on luettavissa Jyväskylän yliopiston kirjaston arkistotyöasemalta. Ks. https://kirjasto.jyu.fi/fi/tyoskentelytilat/laitteet-ja-tilat.fi
dc.rights.accessrightsThis material has a restricted access due to copyright reasons. It can be read at the workstation at Jyväskylä University Library reserved for the use of archival materials: https://kirjasto.jyu.fi/en/workspaces/facilities.en


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