Gender Representation of Athletes in Finnish and Swedish Tabloids : A quantitative and qualitative content analysis of Athens 2004 and Turin 2006 Olympics coverage
Laine, A. (2016). Gender Representation of Athletes in Finnish and Swedish Tabloids : A quantitative and qualitative content analysis of Athens 2004 and Turin 2006 Olympics coverage. Nordicom Review, 37(2), 83-98. https://doi.org/10.1515/nor-2016-0012
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2016Copyright
© Laine, 2016. This is an open access article distributed under the terms of Creative Commons License.
The study examines quantitatively and qualitatively gender representation in Finnish and
Swedish tabloids’ sports coverage during Athens 2004 summer and Turin 2006 winter
Olympics. Several media studies argue that sports journalism marginalises women’s sports
and sexualises female athletes. The results of this study show that male athletes received
more coverage than female athletes in every tabloid, but when the number of domestic
participants and their level of success were considered, neither country’s tabloids quantitatively
marginalised women’s sports. Qualitative analysis found that research stereotypes
showing trivialisation and sexualisation of female athletes were incorrect, with the exception
of Finnish tabloids representations of female athletes participating in sports that are
considered masculine. For the most part, female athletes were represented in the same way
as male athletes. However, it should be emphasised that the material is limited to Olympics
coverage: during such major sporting events women are treated more equally, particularly
quantitatively.
...
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https://converis.jyu.fi/converis/portal/detail/Publication/26327561
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Except where otherwise noted, this item's license is described as © Laine, 2016. This is an open access article distributed under the terms of Creative Commons License.
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