Ethical Challenges of Hybrid Editors
Poutanen, P., Luoma-aho, V., & Suhanko, E. (2016). Ethical Challenges of Hybrid Editors. International Journal on Media Management, 18(2), 99-116. https://doi.org/10.1080/14241277.2016.1157805
Julkaistu sarjassa
International Journal on Media ManagementPäivämäärä
2016Oppiaine
YhteisöviestintäTekijänoikeudet
© 2016 Institute for Media and Communications Management. This is a final draft version of an article whose final and definitive form has been published by Taylor & Francis. Published in this repository with the kind permission of the publisher.
In times of turbulence in the media industry, media organizations are looking for new business
models. Digitalization has led traditional news media organizations to testing new forms of
advertisement, such as sponsored content and native advertising, whereas others, such as lifestyle
magazines, have a longer history in collaborating with brands. Editors are key players in these
developments, since they are journalist–managers and decision makers within those daily practices
that shape policies and influence new product innovation and development. In this study, we
examine from the editors’ point of view, how they see the process of adopting novel forms of
advertisement and what ethical challenges are in the way. Building on interview data of lifestyle
magazine editors and news editors in Finland (N=18), we present a study that identifies four
editorial dilemmas arising from the intersection of brand collaboration and journalistic work in
lifestyle magazines and provide a timely first look into an emerging new category of “hybrid
editors” in newsrooms. Our results suggests that, in overall, editors’ attitudes toward new forms of
brand collaboration are positive.
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Julkaisija
Routledge; Institute for Media and Communications ManagementISSN Hae Julkaisufoorumista
1424-1277Julkaisu tutkimustietojärjestelmässä
https://converis.jyu.fi/converis/portal/detail/Publication/25628577
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